Search Case Studies by Pallab

Tuesday, 28 October 2014

Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes

Capture, Random!

“Clause of Silence” by Anuj Ravi on #AmazonIN via Google ads on Pallab.co.nr

Recently published a post on tattoo perception in corporate world, not only corporate but deemed as social stigma & deviant by different cultures across globe. 

After posting it live via #Pallab_IN I came across FB page https://www.facebook.com/pages/Clause-of-Silence/155713397896473 based on the book. That’s when I realized that I missed an opportunity to #brag_eh about Otin Flewer Studios // Tattoos& Artwork.

Next moment I was on Amazon.in to search for “Clause of Silence”, thanks to intuitive suggestions I was on the landing page to purchase the paperback edition here //

Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes
#Pinterest_Pin
I remember clicking on it and saving it on my Amazon account wish list. That was that!

Today while checking click through numbers for #Pallab_IN posts, I purposefully clicked on signature footer attached to most of my posts online linked to my portfolio website www.pallab.co.nr

Out of curiosity & fascination of having genuine access to all Google features, I added ad feed delivery on landing page pointing for domain www.pallab.co.nr

So as I was scrolling down the page what I captured next was an ad listing automated by www.amazon.in based on information saved about my visit and following steps:
  1. Lands of Amazon homepage
  2. Search “Clause of Silence”
  3. Clicked on the relevant listing to buy paperback edition
  4. Requested to Login
  5. Added to My Wish List from Amazon account dashboard
Initially I thought this must be “Cookies” triggering “re-marketing” from Adwords. But it wasn’t to be.
It was a case of profiling my visit from a particular IP and then saving the steps visited thereafter including activities recorded from my Amazon account dashboard.

My visit was automatically saved to profile & indicate some of the following scenarios:
  • Search for “Clause of Silence”
  • Clicked on Top Listing suggested by Amazon Search
  • Logged into Amazon account
  • Added book listing item to “My Wish List”
#Pinterest_Pin
Of all the visits that Amazon bots track for each visits on their homepage portal, this must be one of the easiest for the bots to profile that “Visitor from IP wants to buy book”.

What I don’t understand here is how or why specifically Google delivered this particular ad in form of a native banner format on my portfolio homepage. 

Why wasn’t I shown this ad listing for “Clause of Silence” paperback edition by Amazon via Google display ads on other websites that I visited throughout the day. 

Is it sheer coincidence that suggested paperback book listing was random?  via // 

Am I getting tracked by both Google & Amazon unintended but gravely inappropriate otherwise?

Tracked to indicate what I search & visit in disguise of saving web search history on Google for greater realization & profiling what I am most likely intend to buy in future.

Is this data transferred too to display ad partners Amazon by Google who are one top priority customer on Adwords?


#Pinterest_Pin


#SocialMediaMarketing Report from #India for #October2014 via #Pallab_BlogSpot
#Pinterest_Pin
Data indicating what I tweet, update & mention socially on web including conversations with friends, family, business & colleagues. Amazon Adwords handlers are served with an array of information in form of visitor visit data analysis & most importantly factors that correlates my social quotients & connections.

I am browsing via an incognito or private browser to access my homepage UI and not logged in to Amazon at this particular moment. Then how have they shared this directly targeted advertisement push needs retrospection.

Earlier there was this satisfaction that deleting cookies is the end of the story for the browsing session. This to instil confidence that I am not getting tracked by “Cookies” that triggers re-marketing persuasive advertisements prone to “What might be of my interest”!

That satisfaction has disappeared for moment until I understand how Google was able to serve an ad feed banner advertisement on my homepage UI for book I searched few days back via www.amazon.in

Do I take it as a sheer coincidence that suggested paperback book listing was a random coincident?

I certainly for one do not buy that! What about you?

Mast likely scenario include theory that data is shared to Google display ads partner via Analytics tracking for an automated Adwords ads to be triggered by Amazon bots delivered via my AdSense.

So after many deliberations here are the final set of actions deliberated by Amazon Adwords –
Amazon has some automated set of actions defined for user experiences of account holders based on their activity that include saving items under “My Wish List”. 

Every time Amazon system detects such user experience event, it sends an automated “Create ad” instruction to Amazon Adwords. 

Instruction is to show saved wish list items to users activities across web via Adsense partner websites. 

In case if these partner websites includes your website you are not expected to click on your own ads even if that leads to your wish list item on Amazon.



Via, 
#Pallab_BlogSpot Fb - Tw - G+


Title: Story of a Click - #StoryOfAClick via #Pallab_BlogSpot for @blogs4bytes 
Author: Pallab Kakoti // Bio
Published: 28 October 2014
Category: Targeted Cost Per Click Campaigns


Find me on Google+ or on Twitter


Monday, 27 October 2014

#Go_Native - The Rise of #NativeAds and The Fall of #BannerAds

#Go_Native - The Rise of #NativeAds and The Fall of #BannerAds // http://goo.gl/Yoavub via #Pallab_BlogSpot

#Pallab_Pin

The Rise & Rise of Native Advertising: 
Story so far.....

Native Advertising – The Story So Far.... http://goo.gl/Yoavub via #Pallab_BlogSpot on #NativeAds // #go_native

#Pallab_Pin

What’s with native ads & how to interpret it’s usage that parlances conceivable notions to mislead users into committing an action in form of a click where user's intended click through intent was incited by editorial content feed matching UI & UX aesthetics.
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#Pallab_Pin

Native Advertising Formats....

Social Media Pundits fashion native advertising formats over traditional banner types to boost engagement & incite user intent for better conversions from click through. 

What are native ads, how to differentiate native & traditional banner ads, how native ads improve visitor engagement by creating scope for higher brand recall value compared to banner advertisement and what does the future of native advertising holds? 

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Native ads commits an action in form of a click where user’s intended click through intent incited by editorial content feed that matches homepage or website UI & UX aesthetics. 

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Plant Native Seed Influence on your Content Strategy and boost targeted engagement as it starts to grow! 

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Social engagement empowers your native content strategy to bear the fruit by of brand lift & purchase intent. 

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#Pallab_Pin

Native content feed is inspired by constant ideation to excel targeted engagement. 

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Native Content Feed design is based on analysing user activity to deliver matching contextual advertisements. 

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Be Seen, Be Shared & Be Driven in the ambit of native content storytelling collaterals. 

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More views, more relevancy & more brand lift intensifies native advertising formats compared to traditional banner ads. 

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Native State of Affairs for 2014 harnesses widespread adoption for brands & publishers across web. 

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Native advertising makes content collaboration easy, efficient & effectual. 

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#Pallab_Pin

Native advertisers power interactive content feed across multiple devices including desktops, laptops, mobiles & smart devices. #Pallab_Slides on #Go_Native

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Native Advertising Pundits estimate widespread adoption that will eventually replace traditional typical banner advertisements. #Pallab_Slides on #Go_Native

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Amazon, Apple, Buzzfeed, Coke, Red Bull, Starbucks are few brands who have successfully deployed native advertising strategies. #Pallab_Slides on #Go_Native

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Native Advertising Landscape range from varying creative collaterals like sponsored images, posts, videos to listings, playlist, In-App & In-Game. #Pallab_Slides on #Go_Native

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Native advertisements has been successful for both brands & consumers and is a driving factor that has boosted its adoption. #Pallab_Slides on #Go_Native

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Native Advertising strategies incorporate 4A’s of User Engagement. Aware, Activated, Addicted & Amplified. #Pallab_Slides on #Go_Native

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Key performance indicators & social analytics integration further reassembles comprehensive analysis for native ads. #Pallab_Slides on #Go_Native
Native advertising helps brands connect better & interact faster with an engaged audience by seeding branded content feed to match the in-stream editorial feel of homepage UIs.

Think of a homepage burnout style banner with categorization in unique font disclosure in place of a canny persistent banner intending to mislead for conversions. Content design elevates user experience for engagement that eventually fuels  intent.

It certainly isn't rocket science and starts a sowing the seed of a hand selected group of trusted brand influencers to craft compelling native storytelling content line promoting an exciting & unique offer.

Water well as sown seeds of native storyline starts to grow. Reap dividends of seeding, “influencing” & “inciting” efforts via social media by integrating relevant editorial feed to replace obtrusive banners & irritating “roll over” or “expand to play” advertising visuals. 

Likeliest occurrences & recurrences transpired by seeding & growth of native advertising intent will eventually bear fruits. 

Thanks to “buzz marketing” messages driven in the fast lane of brand engagements for conversions and synthesis of a loyal consumer forum.

Banners Envy Native Ads Pride....
Native ads are seen more frequently by consumers and also looked at more than website editorial content compared to banner ads. 
What additionally it does is elevate branding perspectives for advertiser by lifting consumer percentage of brand favourability. 
Native advertisements creative are more likely to be shared by visitors compared to banner ads.  
Elevation of consumer engagement instilled by brand lift improves percentage of purchase intent. 
Consumers browsing sessions are more prone towards conversions for being able to “personally identifiable with” brands after viewing native advertising contents.
Native Ads Rise Banners Downfall.....
Native Advertising generates 82% brand lift!

  • 34% of publishers are more likely to adopt native advertising.
  • 53% Higher Purchase Intent is Powered by Native Ads.
  • 53% Native advertisements are viewed more than banner ads.
  • 32% Users say they will share a native ad to friends & family.
  • 12.6% Increase in native ads for 2013 compared to 2012.
Native State of Affairs 2014


Inroads of social networking & mobility technology in our lives create demand for intelligent audience targeted campaign content storyline to empower higher brand engagement.

Campaign storyline native in display matching editorial environment of brand websites drives better engagement from today’s tech savvy & informed audiences.

Entertainment is the key to boost online advertisements where expectancy is more towards an informative, intuitive & intriguing native content storylines empowered by easy interaction features with brands within advertorial framework.


Inspire Ideate Content Design

Hash Dash Digital Studios



Start by creating a writer marketplace to give access to professional writers, influencers & experts. Once writers are selected, allocate specific content storyline design requirements categorized by keywords that matches editorial environment. This process will create a database of non plagiarized original content copy that is further scored for readability & SEO.

Categorization of assignments based on keywords & short phrases ensures contextual matching by placing content copy on semantically similar websites pages. 

Collaborator websites are profiled on real time to trigger an ad request based on content copy that users are reading. 

Targeted native advertisements in editorial format are delivered to ad request based on collaborator content profiling based on pre-defined categories after content relevancy comparisons via an In-built semantic engine.


#Go_Native - Fb - Tw - G+


Title: #Go_Native - The Rise of #NativeAds and The Fall of #BannerAds 
Compiled By: Pallab Kakoti // Bio
Published:  20 October 2014
Category: Native Advertising

Find me on Google+ or on Twitter



Tuesday, 21 October 2014

The Next Big Thing is not Facebook never was Yahoo and can never be Google+

Your business grow through the power of happy customers review // #Hash_Dash via @blogs4bytes is where you converge // http://pallab-kakoti.blogspot.in/2014/01/how-to-increase-google-followers.html
#Hash_Dash via +blogs4bytes is where you converge!
We are no expert to really predict such an exorbitant claim but if we look back down the pages of yesteryear the pattern defines the prediction. Some years back we were hooked to Yahoo like it’s the next big thing and sure it was until Google, FB, Twitter & other such platforms happened. 
www.hshdsh.com // One Page Responsive UI Designers
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Today Yahoo itself seems clueless to what seems to be their core offerings. 

Is it Yahoo Mail, Yahoo Answers, My Yahoo or the rich content syndication that seems to be their primary forte lately? 

Yes as a brand they have evolved and moved on to get adapted to the growing demands & evolution of web interfaces.

But the fundamentals of their services seem to have taken a beating with the evolution of social networking. 


Evolution of your time on the Web // #TheNextBigThing by #Pallab via @blogs4bytes - http://pallab-kakoti.blogspot.in/2014/01/how-to-increase-google-followers.html

Recent developments by Yahoo include replacing mobile banner ads with native advertising indicates their willingness to adopt evolved ploys for coherent marketability trends. 

But where is the uniqueness & forwardness in their approach to offer something exciting.


Facebook, Twitter & Google then dominated the web world and still do. 

The recent acquisition of WhatsApp by Facebook is purely inclined for the phenomenal growth of WhatsApp’s user base. 

Google wants to be the one brand that offers just about everything available in the web ranging from emailing to social networking and much more.

Twitter too has evolved with time from being a simple intuitive platform that was meant to share everyday moments from minute details to detailed agendas. 


  • Amazon 1994
  • Yahoo 1995  
  • EBay 1998
  • Google 1998 
  • In 2003
  • FB 2004
  • Twitter 2006
  • Slideshare 2006
  • Google+ 2011
The likes of LinkedIn, Slideshare, Pinterest, Google+ all very much under the ambit of social networking.

Today we have a host of tools available in the social media marketing domain that collects data feed from various social networking channels and unifying the collated feed into one integrated web platform account. 

There have been many attempts by leading brands to offer such a unified homepage that collates data sources from users various web accounts.

#Pallab_Blogger via @blogs4bytes The next big thing is an intuitive platform of social conversations unified into one window / browser / app. // http://pallab-kakoti.blogspot.in/2014/01/how-to-increase-google-followers.html
iGoogle (discontinued), My Yahoo, Netvibes, Protopage, Startific, Startme, Symbaloo are some of the leading web service providers that offers personalized homepage. User can easily create an account to any of these platforms and customize the homepage content & layout to their liking.

Data feed are connected using API services from various networks so that the user can personalize the content based on their professional or creative persona. The objective clearly is to unify the most used web interfaces and access them all from one platform for an easier & comprehensive management.

However much of these services could muster enough steam to propel its engine towards web domination and slowly but surely the dark clouds loomed over each of these prototypes. Some sustained the bad weather and moved on while others were hit by closures & refurbished marketing forwardness to counter the demands of technological & web evolution.

Therefore having said all this, the question comes to what is the next big thing then?

Today social conversations from both the personal & professional domain are the fabric that weaves internet users across the web. 

Widgets, Browser extensions, Plug-in, Mobile/Smartphone applications & intuitive web interfaces are fast trending the internet user’s topography.

Social conversations include comments, status updates & timelines from FB profile/page, G+ profile/page & Tweets trends where mentions or topics can be grouped using hashtags. 

Professional updates & activities form the basis across platforms like LinkedIn & Slideshare. 


Pinterest has evolved into a major attribute for visual marketing elements to enhance online shopping triggers by bookmarking product pages or URL feeds. 

It has also largely attributed in the evolution of visual storytelling trends that captures user’s engagement intent better compared to text based interfaces.

Similar services are already offered by a handful of providers for business purposes primarily with advanced features under paid model. 

From unified communications for businesses, unified social conversations

The next big thing is an intuitive platform of social conversations unified into one window / browser / app.

One Interface that collates all that you say & do across web including social media brought under one unified platform is the bee in the wannabe! 

Until someone explores this possibility, here's some other action to get going for now!  


#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes


#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes // http://pallab-kakoti.blogspot.in/2014/01/how-to-increase-google-followers.html
How To Boost Google+ followers?

Complete your Google+ Profile 
Share good visuals using a combination of enticing texts on your posts 
Propagate good content from your blog & website 
Add the Google+ button on the website & blog 
Add the Google+ badge wherever possible & applicable 
Make meaningful comments but no excessive use of back links 
Engage with Google+ Communities 
Participate on Hangout for like-minded discussions 
Identify popular hashtags related to interest & use them on updates 
Create & promote your Google+ Page 
Follow like-minded Google+ profiles & pages and review & follow blog on Blogger.com

#Pallab_BlogSpot FB :: TW :: G+ for +blogs4bytes


#hshdsh is now #hash_dash :: FB :: G+ :: TW // Follow the conversation. 





#GooglePlus Authority Even Without #GoogleAuthority by #Pallab_Blogger for @blogs4bytes

Republished from the original post dated 02 January 2014 "How to Increase Google Plus Followers?"




Find me on Google+ or on Twitter