Search Case Studies by Pallab

Saturday, 31 May 2014

#DGTLMRKTNG: Push the tempo!

#DGTLMRKTNG - Push the tempo!
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Follow up of the posts:

#DGTLMRKTNG: Story of a Website

Story of a Website is an extension of web marketing best practices mix with content optimization strategies & analysis to keep the visitors engaged with intent.

#DGTLMRKTNG: Shuffle everyday online routine for Brand Advocacy

Who else can be a better representative or spokesperson for a brand than their own architects? Shuffle digital marketing for brand advocacy. #plbkkt on #DGTLMRKTNG


Digital Marketing Push Content Strategy via +blogs4bytes
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Illuminate with +hshdshDGTL
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Now that you have a website, it’s time to push the content platform for indexing across both the web via search results, directory listings & social media network. The more the website indexing ratio the better the scores for search engine result pages (SERP).

What sets apart a good & mediocre website is the content of the brand products and how to portray these via rich visuals & catchy phrases / titles. In short every webpage is organically viewed by robots via the Meta description & title data followed by ALT tags for images and a host of other on-page optimization steps.

Here is how you write perfect Meta data for page titles & descriptions and SEO in a Nutshell to give a good understanding in ways to create rich snippets of your webpage. Rich snippets or structured data form in simple words can be related with search results that we see in the form of Page Titles, short description or summary extracted from the page and the link to the webpage. Another example of how rich snippets look like by posting any webpage link on FB or G+.

The objective of relating how rich snippets look like and thus how robots read a web page will help understand how to go about on page optimization. The exercise will also create a data sheet for every webpage URL under a website in custom columns like page titles, descriptions, keywords or tags, links & images. Create a custom hashtag mention for each webpage so that the same could be used to group updates about the website from the social media network. This data sheet of rich snippets for each webpage URL under a domain will be also crucial for website submissions, directory submissions, off page propagation, link building & most importantly in creating perfectly optimized & rigorously A/B tested PPC campaign ad copies.

A/B Testing Analytics with +hshdshDGTL
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Online marketing is driven by targeted reach of website in the form of its product contents, features & services. One of the most frequently asked questions in digital marketing is how to promote a website for free!

The answer is in the content of a website. The better you write and present the information the higher will be the level of engagement from the audiences. Perceiving how web searchers, potential clients & customers search for information related to a website via keywords and devising the content development strategy of the website in that lieu defines website marketing better.

Content Strategy: Incite // Appeal // Entice // Commit

Right Visuals Create Right Appeal // +Pallab Kakoti
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Content incite interest while rich visuals create an appeal in the audience to influence engagement. Entice with an exclusive offer drive them to commit with after sales customer service assurances.

Create the content copy of the website products with “one topic per page” priority so that each webpage under a domain is exclusively conversing about one particular keyword or product information. Once interest & engagement is achieved, follow up the content strategy with an exclusive offer or discount that will entice the audiences and drive them to commit. After sales assurances like customer service, product warranty, etc warrants brand loyalty as well as attributing confidence building measures required for the “commit” or sale.

Create with +hshdshDGTL
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Profile Creation:

Get started with profile creation strategy for the website across the web & social media network to create mentions of the brand name or custom keywords. In simple words create an account for the website brand name on Twitter, FB, Pinterest, G+, LinkedIn & other networks to propagate the off page branding. That way when you search for these custom keywords, indexes of website links are organically feed on SERP.

Local SEO:

List your business on Google Places and other authoritative local search platforms like yellow pages, web directories, web portals etc. Listing the physical address of the business establishment helps greatly if creating a location map of the business. 

Local SEO Strategy // #hshdsh
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Embed the map location on the contact us page of the website so that the audience & potential leads can easily trace you down to uplift confidence building measures essential for the conversion push.

Local listing garners indexes for the websites products & services within the proximity of the physical location of the business establishment. The easiest way to integrate the same on search engine network is via the location map. Search engine results are already categorized based on IP location. So if the search is from India, the results will be tailored from or

Thus listing the physical address of business establishments synced to their respective websites ensures that the local searches include results from these websites.

Embeds for Social Bookmark & Hashtag Mentions:

Other propagation methods under the ambit of “free” web marketing include SEO social bookmarking & hashtag mentions to groups social conversations. Social Bookmarking & hashtag mentions relate social signals for SEO, grouping shares & comments via social updates and creating back links to the website to attribute inbound marketing. All these back links to the website are “nofollow” which means that search engine robots will not score them as ranking betterment metrics for SERP otherwise held accountable under black hat SEO practices.

Create. hshdshDGTL
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Conversations, comments & updates on the social media networks that support the use of hashtags groups these social mentions via hashtag mentions of popular topics & keywords within the body of the message. Create embed of these social updates tagged with a back link to the website, brief text about the link and images to integrate them as automated content publishing sections for website pages. This is a unique way of propagating social content curation of tweets, likes, shares & +1s automatically published on the website to feed fresh inbound content. Any user engagement from these embeds of social updates tagged with hashtag mentions on the website page attribute outbound social buzz.

Pay per Click:

Organic website listing on SERP is a process of indexing the impressions of website results over a period of time. PPC is a faster, quicker & guaranteed “be seen” measure for boosting website visibility for audience engagement & lead generation. Campaigns are designed to tailor results for keyword searches on search engines like Google, Yahoo & Bing by bidding on the keywords. The higher the bid for a keyword the better will be the search listing for the website. Almost all pay per click campaign providers from the web & social media network offer similar bidding model for keywords with targeted reach defined by category, location & other preferences.

Assumed Off-Page Assimilation:

Assume a local business website – IFE: Interface for eLearning, a professional coaching institute from New Delhi for the following keywords on search results across Bing, Yahoo & Google.

JEE // Bank PO Examination // SSC Examination

Here is how we go about:

  • Create dedicated webpage or landing pages for each of these topics or keywords
  • Create dedicated hashtag mentions for each webpage
  • Create social bookmarks for each of these pages
  • Share these social bookmarks across social media network via dedicated hashtag mentions

Under the steps mentioned above, here’s how a tweet or an update on FB & G+ will look like:
#IFESSC // Most decorated & recommended professional coaching in New Delhi for SSC Examination // // #SSC // #Examination

In this example:

  • #IFESSC is the custom hashtag mention that will group all future updates when the same is added in the body of the tweet or update;
  • “Most decorated & recommended professional coaching in New Delhi for SSC Examination” is the core description of the tweet or update;
  •” is the link (back link) to the desired website or landing page;
  • #SSC & #Examination are set to magnify reach of the tweet or social updates by grouping the conversation for like minded individuals within the network.
#HashtagMarketing at
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Research popular hashtag mentions for topics or keywords related to an industry for each respective social media network across FB, Twitter & G+ to shortlist them for inclusion. Tagging these popular hashtag mentions augments the reach of the update to a larger group of targeted audiences. Here is a link to a post on 24 Best Tools for Hashtag Market Research.

What we discussed about rich snippets optimization for web pages will be handy here in the social content curation – the process of publishing & sharing social bookmarks as social updates grouped with hashtag mentions that can be embedded into HTML pages to attribute inbound marketing from the website. It also plays a crucial role in creating A/B tested PPC ad copies of the website landing pages intended for the traffic drive.

Most PPC ads offer a single sentence for the page title in limited characters including spaces, two sentences to describe the product or follow up the title text in limited characters and finally followed by the link to the website landing page. Focus on “one topic per page” discussed earlier for the website content development strategy helps here as the website pages could itself be used as the landing page for lead capture.

Display Advertising: Google, Yahoo & Bing Network:

72% PPC Marketers Plan to Spend More in 2014 // Source via #hshdsh
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Another form of paid web marketing available under the web domain is via display advertising – group of partner websites advertising banners & other interactive formats to the advertisers landing pages via Google Adwords or Yahoo/Bing PPC Advertising. Advertisers can choose the category of partner websites like travel sites, job portals, local directory services etc where they would like to advertise their website.

Display advertising elevates the “be seen” factors of website campaigns by extending the audience reach from search engine results to thousands of websites across the web. Plus visuals appeal better as compared to textual formats and thus contributing in higher click through rate. (CTR)

Average Campaign Spend - Search vs Display // Source via #hshdsh
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Social media network too is an ideal medium that drives everyday you & me into engagement. FB PPC ads works in the same business model of Google Adwords except here you get to target the audience based on their interest, demography, location, age group and so on. You don’t bid on keywords here with FB PPC but on an average per click basis of click through percentage from the advertisements or on FB CPM which is paying for every thousand impressions of the advertisement.

Relating from the assumption of a local business website as a reference for example here & also cited earlier, FB PPC or CPM ads can get audience engagement in the form of likes, shares & visits to the website. But how much of these activities convert into a successful sale to attribute social selling conversion analysis is the key to defining the efficiency of the ROI. FB is more like a fling network and therefore expectancies of social selling conversions from advertisements related to say “IFE” (the guinea pigs here) which is into education & professional coaching may not be the headway. Sure parents too visit FB and so do students & working professionals. But how much of these engagement audiences categorized by age groups are attributing in a social sale from the PPC campaign is the key in comprehending continuity.

It’s wiser to go with CPM ads on FB where the advertiser pays for every thousand impressions of their advertisements so that branding visibility & ad recall value are the attributed objectives.

PPC LinkedIn

Create LinkedIn PPC Ads // +Linked Marketing Solutions
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Similar to FB PPC ads, LinkedIn PPC ads too follows similar ad creation & audience reach targeting measures. 

LinkedIn Campaign Manager // +Linked Marketing Solutions
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Create a campaign for a landing page or an update on the LinkedIn network via professional profiles, group updates or company page updates based on either PPC or CPM. With PPC LinkedIn ads advertisers pays for every click on their advertisements or for every thousand impressions of the advertisement via CPM LinkedIn Ads. Targeted landing pages & internal LinkedIn updates could also be posted as the targeted ad URL so that native advertising look & feel of the advertisements capture better engagement.

The good part with LinkedIn PPC or CPM ads is that targeted audience reach is defined for websites more so for businesses related to professional or educational background and the massive recruitment industry. Plus advertisers know who is engaging with the sponsored updates & advertisements to funnel the leads for conversion in the long run.

Between Google, Yahoo, Bing, FB & LinkedIn network that we discussed, the best returns on paid advertisements based on a case study for a professional coaching institute from New Delhi is expected without doubt from the Yahoo/Google/Bing network followed by LinkedIn & FB.

For start-ups with no exposure on PPC campaigns, it’s wise to hit & try from a personal Google Adwords account or Yahoo Bing PPC Network. Both offers free credit on successfully registering an account so that advances on a personal level could be made into understanding how the advertising model functions. Understand how keyword bidding takes place and how maximum bids are set for keywords. Parlay targeted engagement based on audience interest, demography, location & other aspects for both search and display advertising network.

#plbkkt // follow the conversation

Title: #DGTLMRKTNG: Push the tempo!
By: | Author Bio
Category: Digital Marketing
Published: 31 May 2014

Find me on Google+ or on Twitter

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Wednesday, 21 May 2014

Shuffle #DGTLMRKTNG in everyday online routine for Brand Advocacy

#DGTLMRKTNG: Brand Advocacy by Working Professionals
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You are a working professional and have been hearing a lot about digital marketing for website growth, lead generation, email marketing all driven for one objective – audience. None better if the visits to websites are targeted and defined for maximum engagement in the form of social conversations related as social signals and higher click through from the content strategy. Intent for click through is triggered by appealing visuals and catchy titles optimized with long tailed conversations query string of the core keyword.

FB is for fling, Twitter is to boost, G+ is subtle & LinkedIn is limited. Pinterest is still far-fetched to the masses and Flickr like Yahoo is silent. Apps are mobile and so are you and so should your website too with responsive design. You shuffle 2 – 3 hours a day or 8 – hours a week at best online and that includes your device mostly while on the run and running errands at odd hours. And yes you want results with #DGTLMRKTNG for a website you manage, a project actually for as long as you remember and now you want to pump some action into it.

+Pallab Kakoti stands for +World IPv6 Launch
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A few weeks back, we published a post on World IPv6 launch – project aiming to achieve a network of IP for every device in the planet. A domain name is an IP so your business brand name is an IP – set of numbers to define your files on the web connected to the Internet. With IPv6, every device will intelligently transmit dedicated data from mobile devices for digital impressions of your every activity from financial transactions, updates, events to every scope of digitisation possible. Relating how acquainted you are with mobile devices to transmit data via applications like FB, Twitter, G+ and so on will be handy as we go about defining the activities online for social signals.

What you say, mention, express or update socially in the form of texts, pictures & links are signals that are attributed to define how authoritative your conversations and social shares are to the network you are connected. Any activity by your network for your updates or “activities” online fuels the fire of social signals to quantify what you are sharing in the form of a qualitative website ranking score. Optimize the qualitative patterns of scores from your online activities with targeted mentions from the core keywords of the social conversations, social shares or website content updates. This is the most crucial aspect of your digital calibration efforts to relate authoritative indexes of your website updates via links shared on social media networks and social bookmarks.

Websites for Lead Generation // +hshdshDGTL 
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You need a website or a social profile that can be optimized using a range of online tools to calibrate scores for authoritative indexing.,, are some of the options to get you started like we have. With these platforms you can create posts regularly to publish related targeted content for your website. Creating a website itself is not that difficult and requires a little understanding in hosting, redirecting or domain forwarding or dedicated IP with dedicated hosting. The latter is paid but absolutely hassles free. The former is tricky but manageable within the 8 – 9 hours average a week that we agreed for #DGTLMRKTNG.

We host websites with, & for free using easy web based file manager or FTP access. Free domains are available with Freedomain.CO.NR domains that allow URL forwarding to free hosting platforms we have mentioned. Try hosted with free domain and forwarded to the free web host Both the platforms are advertisement free so you won’t have to worry about obtrusive banner advertisements or pop-up ads from your website should you choose to agree to host with them. You can also create blog and forward the URL to the domain extension to manage regular content publishing at ease. This sounds tricky but you can manage with a few hit & trials. Plus we are there for the handful push if you may require. Just fill this form here and share your hiccups with hosting, designing & managing websites, landing pages, campaigns online. Once you are satisfied you can leave us a nice testimonial!

Website Analytics for Conversions // +hshdshDGTL 
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Now that you have a website, you have links that are optimized with catchy titles defined with short description that search engines share on search results pages to incite click through intent. Optimize the content strategy of the website link with appealing visuals and feed with conversational keyword phrases in relation to the page title, description, image naming and file name. These attributes relate scores for better rankings on search engine and can be handsomely summed into SEO. Handsome indeed as SEO as easy as it may sound is as easy as it can be!

Go about SEO in a Nutshell to know much better about search engine optimization and using the same for your website.

What you share is what they see. When you say you have a link from your website and the social media network at large to propagate the social authority for ethical inbound, what is defined in the description of webpage, page title and the image tagged with the link to the audiences in the form of a snippet. Google, Yahoo, Bing or search engine results are web snippets for websites and social snippets across FB, G+ and other social media networks. Twitter doesn't serve an automated snippet preview of shared web links and therefore requires manual text add along with the link. An image can additionally be uploaded in social updates via Twitter where the overall message or the tweet will have to be fewer than 140 characters inclusive of text, images and links. This is where hashtag marketing creates scope for ethical inbound relay of authoritative social signals that can be grouped and searchable by prefixing any word within the body of the tweet with “#” sign.

Hashtag Mentions as Social Signals for Rankings // +hshdshDGTL 
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Hashtag mentions within the body of social updates groups social conversations across networks that support hashtags and allows content visibility to like minded audiences at large. This way by simply adding the hashtag sign on important keywords as well as custom keywords like we do with #hshdsh, #blogs4bytes, and so on, social conversations along with links, visuals & brief summary of the shared information is forever indexed across the social media. Doing so ensure you are creating an impression to others in your field of work including potential leads & clients while also personalizing the shared social content. Almost all social networks allow embeds for shared social updates, videos, images & links that can easily be integrated into websites, landing pages & mailers to easily propagate the shared content digitally. All this for the common objective to derive authoritative impressions of websites relate winnable scores attribute ranking factors on search results.

#DGTLMRKTNG: Story of a Website gives you a “one stop” insight on all attributing factors that relate who you are seen on the web and what “be seen” factors you are factoring for the elusive ranking we all strive for. Content is the key be it in the form of website content, page title, story titles, webpage description, describing images with proper file name and social updates tagged with #HashtagMentions.

Create SEO UI // +blogs4bytes 
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Create more authority for webpage, blog, social profiles, social updates, tweets, pins and all other forms of links by propagating the content feed to targeted communities. Identify groups, pages & communities on G+ & FB to share your content links regularly within the sanctity & guidelines of the forum. // Your the brand advocates by participating in a game of stocks & trading of social posts, updates & online activities. Every activity in simple words relate to a call-to-action like visiting a website, link, tweet, blog and so on in return to be paid with points that can be used to push content for your websites or updates. It is a well monitored network that’s attributing targeted social audiences for everyday you and me who wants to leave an impression on the digital domain. Read missions carefully as you have to literally earn your points that can be resourcefully used to market your content headlines. // Similar social advocacy of content, social updates & social stories via Tumblr, Twitter & Facebook by publishing them on your network to earn points on your account. Use these points to amplify reach of your content updates socially. The more you publish social stories the more you earn points or reach for your content. Check out the link first before clicking on the actual call-to-action button to be sure what actually you will publish in your social network. You can further indicate likeability remarks about completed social shares so that more of the same are regularly feed to your social profile.

Social signals attributed by hashtag marketing and what other drives are powered with researched & strategic content development via marketing research tools are well factored on the post “24 Research Tools for Hashtag Marketing”.

It is just a hashtag sign before any word relatively speaking but definitely they attribute much more than relative. Hashtag signatures, hashtag mentions & hashtag menus across FB, G+ & Twitter are readily available social media network with Big Data feed for every social conversations unlike dormant & primitive website promotion strategies via website submissions and directory submissions. You can relate all these three giants in the post SEO in a Nutshell with relative ease. Each of these social embeds tagged with hashtag optimized content delivery are available as html embeds that can be easily pasted across websites, landing pages, blog, mailers and micro sites again with relative ease. And each of these conversations once embedded and conversed socially from websites relate authoritative social signals for ranking.

Utilising the 8 – 10 hours we had a week at the start of the post comes to analytical purview here by relating conversion dynamics of applied science experiment to define “ROI” for your efforts.

FB is for fling, Twitter is to boost, G+ is subtle & LinkedIn is limited. Pinterest is still far-fetched to the masses and Flickr like Yahoo is silent.

#DGTLMRKTNG // #plbkkt
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The next big thing is not Facebook, never was Yahoo or Bing and can never be Google. The next big thing is always “Coming Soon”.

Your becoming factors attributed in the advent of #DGTLMRKTNG from the odd shuffling hours of online activities that you now want to relate for more authority than ever had been before is without doubt the next big thing.

FB and Twitter can be sync together by merging both accounts to auto publish social updates across both networks grouped respectively by #HashtagSignatures. Similarly LinkedIn & Twitter plus Pinterest & Twitter can also be unified for auto published updates across social media. The challenge here is to create the social updates in less than 140 characters including texts, links & images grouped with #HashtagURLs for unified auto publish across Twitter, Pinterest & LinkedIn.

hshdshDGTL Studio // #hshdsh
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Social bookmark for website promotion and web indexing is a similar process that promotes the cause of unified social updates for auto publishing via Digg, Twitter & FB integration. Unifying these accounts and publishing social bookmarks of your website pages creates social updates grouped with hashtag signatures for branding. Here is a post on search engine optimization via social bookmarking strategy and how to go about strategic social bookmark indexes of your websites, social profiles & blog.

The game changer would have been if all three FB, G+ & Twitter could be synced for unified auto published social updates. This is far-fetched as social signals attributing as ranking factors are still yet to be officially stated by any search engine algorithms, be it Bing/Yahoo or Google. Unifying them and relating scoring attributes that truly justifies legitimate competitive business practices will go for a toss with reports already alleging Google influencing search results favoured for their own products & services by legal authorities from both India & France.

They (G+, Twitter & FB) being therefore separate thus will justify the cause and effects drawn with this post on shuffling digital marketing in everyday routine online activities attribute brand advocacy. Who else can be a better representative or spokesperson for a brand than their own architects?

#plbkkt // follow the conversation

Title : Shuffle #DGTLMRKTNG in everyday online routine for Brand Advocacy.
By: | Author Bio
Category: Digital Marketing
Find me on Google+ or on Twitter

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Sunday, 18 May 2014

#DGTLMRKTNG: Story of a Website

#DGTLMRKTNG: Story of a Website
#DGTLMRKTNG: Story of a Website // +hshdshDGTL // #hshdsh
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// Company // Products // Keywords // Content // Optimization // Social Media // Emails // Analytics // Conversions //

Optimizing Content Strategy
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A company brands its products with content marketing strategy in the digital domain via websites, landing pages, micro sites, social media & emails. Story of a Website is an extension of web marketing mix via content optimization strategies.

Content marketing is the key and push content strategy the fuel to drive authority over the web page. Authority to rank in search engine result pages (SERP) is based on the keywords feed within a webpage content mapped by search engine robots.

Content // Optimization // Search Engines

Content Optimization
Content Optimization
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Every lead who hears about a brand or a product looks for the same on search engine via keywords. How we perceive what keywords the searcher will search is the key in devising how webpage content should read.

Ranking websites with search engine optimization (SEO) techniques is what we see on Google when we search and is referred as organic results. These are results of website optimization process followed over a period of time to build authority and social signals.

How authoritative the webpage content is to the searchers at large are the new search algorithm attributes that decides which websites to rank higher for keywords.

PPC // Search Engine Marketing // Bid for Rankings

PPC Bids for Rankings
PPC Bids for Rankings
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Ranking websites on the top results pages determines visibility to searchers and another way to be seen on search results is via PPC. Pay per Click campaigns are bidding of keywords by websites to rank them higher on search results along with organic results.

Although the general trend of higher click through from paid results are much lower to organic search listings, the demand for its marketability has risen by leaps & bounds.

Google Adwords and Yahoo PPC Ads are the two known giants that offers paid campaigns for keyword searches.

Website Analytics // Campaign Monitoring // Visitor Profiling

Website Analytics
Website Analytics
Who visits a website, how long were they on a website, what are the pages they visited, what are the demographic details of the visitors are some of the factors that are attributed with the use of Google Analytics. Advanced analytic set up allows conversion analysis to attribute social selling factors for websites.

Social Media Optimization for Social Signals // +blogs4bytes
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Social Media Optimization // Social Signals // Social SEO

Increasing website visibility is attributed also by social media marketing. Social signals also called as social SEO is the technique of attributing ethical link building factors to gain authoritative impressions of websites and campaigns tagged, mentioned or updated using keywords. The more a website post or update is seen on social networks, the more authoritative the social signals become.

To boost “be seen” factors on social networks and increase social authority for ranking, deploy paid marketing campaigns on Facebook PPC ad network. Other options include Promoted Trends on Twitter, LinkedIn Ads, Google Post Ads, YouTube ads and in general display advertising. Similar to Google Analytics, we have Facebook Analytics and Twitter Analytics that too helps measure performances from social campaigns on these networks.

Email Marketing // Responsive Email Design // +Pallab Kakoti
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Email Marketing // Responsive Email Design

For most businesses if not all, email is a typical means for everyday business communication. Email marketing therefore too holds the key in increasing website visibility and garner authoritative impressions in the form of seeding virality factors. Shaping qualitative email campaigns boosted with inbox deliverability based best practices is the primary key for email marketers.

“Above the fold” technique that underplays the role of scrolls in the body of the email design attributes for higher CTR (click thorough rates) from email campaigns. Responsive email design that determines the device first and then optimizes the email design layout to the reader is an emerging trend that has attributed higher open rate & click rate from email campaigns.

Latest trends also indicate the rise in mobile devices as compared to laptops or desktop computers to access a website giving more grounds for responsive design strategy.

Website Engagement // Social Conversions

Website & Social Conversions // #blogs4bytes
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There are many other things that can be done to extend user engagement and conversions from a website other than the things we have discussed so far. In a nut shell, we have covered how content play the crucial role in defining targeted visitors to a website via on page & off page search engine optimization.

Various website performance indicators from Google Analytics report further helps undermine the detailed visitor flow and the list out the individual report card for web pages like average time on the site, average time on individual web pages, bounce rate – people exiting the site the moment they land, number of unique visitors, number of total page views, etcetera.

Website Analytics Optimization // #hshdsh
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Analytics Optimization

Analysing these reports help webmaster and page curators to define what is working and what needs to be bettered on a website. Balancing high percentage of bounce rate from a website by adding conversion rate optimization kit that sets automated timer bound messages with a compelling offer or sales pitch works well. Listing high performance web pages from the site index and social media curation on them drives better engagement & returns on optimization efforts. Similarly paid social media campaign analytic and email marketing performance evaluations delivers crucial data to curate perfectly optimized website marketing strategies.


Conclusions: Story of a Website
Conclusion: Story of a Website // #plbkkt
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Story of a website cannot be summed in such few words and only references about strategic content development planning can be instigated. Content is the key and has always been for marketing right from the print era to the digital domain. Website is an extension of web marketing blended with rich visual storytelling attribute to keep the visitor engaged with intent. Intent can be influenced with catchy writing & appealing visuals to define click through, the first step towards social selling. Intent will keep influencing the visitor as they click though the social conversion cycle of a webpage drawn to define conversion analytic. Conversion is a scope of lead generation by deploying efficient funnel based marketing strategies optimized with the right content message and easy to engage call-to-actions. Attractive returns on call-to-actions by visitors create scope for long term associations and brand loyalty. In the end it’s the impressions of the brands content delivery model that elevates the goals for marketing.

#plbkkt // follow the conversation

Title: #DGTLMRKTNG: Story of a Website
By: | Author Bio
Category: Digital Marketing
Find me on Google+ or on Twitter

Animations Extracted from:

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