Search Case Studies by Pallab

Tuesday, 29 April 2014

How to Create Twitter Profile Website with Hashtag Menus?

How to Create Twitter Profile Website with Hashtag Menus? // #plbkkt
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Have a look at the following Twitter Profile for @hshdshDGTL

#hshdsh DGTL is driven by hashtag marketing that enthuse the use of hashtag signatures across all available social networks supporting hashtags. Hashtags as we know groups social conversations within a network and across networks if multiple social profiles are merged together. Facebook & Twitter can be synced together and so can Pinterest, Facebook & Twitter. Therefore whatever is said in any one of the following medium in 140 characters is also published simultaneously in the other merged social networks.

Hashtag signatures are the social digital impressions that attribute whatever that has been said & done by grouping the social conversations. This allows the synthesis of a communication channel that can be personalized just like a social networking profile. Some of the hashtag signatures that @hshdshDGTL propagates include #hshdsh // #plbkkt // #blogs4bytes // #RnDmRituals.

Introducing Hashtag Menus:

#hshdsh is the digital hashtag signature for Hash Dash // #hshdsh Digital Studio that organizes social hashtag campaigns with real time big data analysis via social media monitoring tools. Branding is about creating signature style attributes in both visualization & appearance. Hashtags brands these signature attributes by creating custom hashtag mentions within the body of social updates or comments.

#plbkkt is the blog signature used for blog posts on It is linked to the Twitter custom hashtag URL > < and mentioned by simply typing #plbkkt within tweet, update or comment bodies. Twitter automatically groups every social conversation that has been made using #plbkkt and thus also social bookmarking the blog post for SEO off Page initiatives. Similar custom URLs are also created for different social networks:

This way all social conversations across Twitter, Facebook & Google+ are grouped with the desired hashtag topic so that the same is indexed.

#blogs4bytes is a social media, news & updates redistribution hashtag mention that is propagated across Twitter, Google, Facebook, Pinterest, Tumblr and Instagram. Blogs4Bytes redistributes blog using freshly curated content to deliver news crux, updates, social stories, infographics and best practices via Social sharing posts to and from this platform are further attributed as social SEO signals to influence website traffic as well as boost social media conversions.

#RnDmRituals is an online music playlist broadcast streamed via!/ksetrajna/broadcasts where too Twitter, Facebook & Google+ can be merged so that the updates are grouped & published. The hashtag topics are accordingly grouped as social updates made on these channels where the link to the music playlist is also mentioned and available to all.

#hshdshDGTL Studio.
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Merge these custom hashtag signatures or hashtag mentions for @hshdshDGTL to attire a website purview by simply adding the same while editing the Twitter profile. Just mention the hashtag topic and it will automatically group all Twitter conversations made from the beginning in two custom categories mainly Top Tweets & All.

#HashtagMentions // #hshdsh
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Think from a social media campaign perspective fused with hashtag marketing objectives for an exclusive one-on-one social conversation reach. Mention the custom campaign hashtag to work as a menu item from the Twitter profile website so that audiences explore their level of participation in a unique way. Each update with the hashtag mention will be automatically grouped to factor trending purview and also profiling SEO bookmarking objectives to drive off page deliverables. The users who land on the Twitter profile website with custom hashtag menus are objectively offered core conversations & updates related to the profile dynamics making it easier to comprehend what’s in the offing from the respective profiles.

Curate Tweets for Content Publishing // #hshdsh
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Some may argue the scope of hashtag abuse to these targeted campaign hashtags and this is where rich analytical real time hashtagmarketing monitoring tools comes in handy. Campaign moderators can instantly react to abused updates that include the custom hashtag topic so that the same is reported as spam & removed subsequently. The essence of the social conversation continues to remain objectively centric & definitively directive with #HashtagMarketing. The updates are closely knit to fabric intent in the audience and be driven by this implosive digital marketing synopsis.

Extend the reach of social updates across Twitter, Google+ & Facebook by researching popular hashtag topics on each individual network. Publishing updates tagged with popular hashtags signed with hashtag signatures ensure that fresh content is automatically delivered to your twitter profile that is now a website thanks to custom #hashtagmenus.

#plbkkt // follow the conversation


Title: How to Create Twitter Profile Website with Hashtag Menu
By: | Author Bio
Category: Hashtag Marketing
Find me on Google+ or on Twitter

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Saturday, 26 April 2014

#ParallaxCampaigns: Creating a SEO Parallax Scrolling One Page UI

SEO by Blogs4Bytes
SEO by @Blogs4Bytes // #blogs4bytes // Follow the conversation
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Responsive Storytelling (heavy image takes time to load)
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People finding a website organically is the key in defining the success ratio, be it a simple HTML site or a parallax scrolling 3D one page website. Having said that parallax scrolling site’s biggest limitation is that they are not SEO-friendly and unless people find the site to experience & immerse in the intuitive 3D web design. The key is in creating parallax campaigns that are semantically tagged with schema, rich in visual storytelling driven by off page activities to eventually create a search engine optimized landing page. Parallax scrolling sites are great landing page user interfaces that are systematically coded with a compelling campaign storyline.

SEO One Page UI Design
SEO One Page UI Design by #hshdsh
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Parallax sites are designed entirely on one single page which means that essential SEO on page attributes cannot be explored to its full potential compared to regular websites that gives the opportunity to target multiple keywords on every respective page. You have one page to create a compelling storyline which is covered well in the ambit of able visual storytellers. Content strategist plays the crucial part in optimizing the limited content copy scope mostly with catchy headlines & title phrases backed by intriguing short content dialogues.

From a SEO standpoint, this gives good room to incorporate the basic on page guidelines like Meta titles & description ably feed with H1 - H2 tags. Tool tips are defined for every outbound link that also relate what is expected on the continuing page and fathom workability with optimized image naming & ALT tags.

Parallax One Page UI Design
Parallax One Page UI Design by #hshdsh
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The entire parallax scrolling campaign design is based on a concept theme around one core keyword that matches conversational query strings of additional keywords related to the core campaign keyword. Target these additional long tailed related keywords from a dedicated campaign blog. One page one keyword is richly pursued on parallax campaign to optimize them for algorithm favourability influenced by off page mentions, articles, bookmarking & social media to garner social scores for PageRank that determines site rankings.

Parallax Example Animation
Parallax Example Animation
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Parallax Scrolling Campaigns using 3D images & JavaScript / jQuery:

Rich visuals appeal influential impact on the user’s mind using 3D images to create an immersive web design. Parallax scrolling bridges these aspirations to use good images impact the ratio of page conversions.

Parallax scrolling means moving background images at varying speeds to fashion an influential illusion to create better visuals & 3D UXD (user experience design).

#ParallaxCampaigns // Follow the conversation
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A flash web design provides these balances of rich visuals & 3-dimensional effects but flash was again never search engine friendly. Parallax scrolling site combined HTML5, JavaScript / jQuery & CSS3 to mainly personify the possibilities of creating a search engine optimized website design that is equally visually rich & 3-dimensional.

Parallax scrolling effects are created using JavaScript / jQuery that load texts, images & videos from external pages. Parallax campaign themes are mostly rich image based including 3D images which take time to load and therefore not compromising on having to increase page weight by calling these heavy extensions added to regular HTML pages.

Calling sections into a SEO parallax scrolling site fixes the one page issues cited earlier. But it also create duplicate page content issues which is clearly an algorithm violation by having to display same or similar content on two or more pages of the site. Responsive Parallax campaign design resolves these issues by absolving the need to create additional pages under the site domain. One page objective based around a themed campaign storyline diffuses the need to have additional pages linked to the homepage or the landing page to be more precise.
Parallax Web Design Search Interest over Time
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Parallax campaigns are ideal for launching new products when brands don’t have to worry much about the SEO workarounds mentioned in this post. What’s important with parallax campaign is to be active on social media networks as the lack of individual URL’s & constraint from a one page layout can be made up by focusing on social signals. Search engine algorithms favours sites that demonstrate quality social SEO attributes by having a credible social following.

Another noteworthy inclusion must for a parallax campaign is to have a dedicated blog to rank a variety of related keywords based around the core campaign keyword by publishing new content regularly.  
Hash Dash Studio
Hash Dash // #hshdsh // Digital Marketing Studio //
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Target some of the blog posts if not all to use Responsive Web Design which again is algorithm compliance. The posts enable brands to drive new traffic to the parallax campaign landing page and hold the grounds for user engagement.

The unique immersive site design in fluidic parallax scrolling effect will indulge the user but the blog posts will make them a returning visitor. Other options to drive returning visitors include a themed contest based around the campaign storyline to ensure that the audience not only indulges themselves but also propagate “Word of Mouth” marketing socially.

To wind up this discussion on dealing with the perils of having a parallax scrolling site design, the focus needs to be in driving a strategic content marketing schedule that include:

· Blog Content
· Blogger Reviews
· Competition Promotion
· Press Releases
· Infographics
· Videos

Here is a great example of a search engine optimized parallax scrolling website to parlay the absolute possibilities of vivifying audiences with an immersive one page site design that is also responsive to essential search engine guidelines for rankings (infographic).

Here’s how Google have listed the above mentioned parallax scrolling one page website to notion the testament in the possibilities of search engine optimized parallax design UI:

#plbkkt // follow the conversation” ⍱⌈⌉⍲

Hashtag Mentions for the following post on Twitter, Google+ & Facebook. Join the conversation:

  • #ParallaxCampaigns
  • #pllxUI
  • #ResponsivePC
  • #ResponsiveParallax

Title: #ParallaxCampaigns: Creating a SEO Parallax Scrolling One Page UI
By: | Author Bio
Category: Responsive Parallax
Find me on Google+ or on Twitter

Thursday, 17 April 2014

#HashtagSignatures for Branding

What better to have to personalize social mentions with hashtag signatures anywhere within the body of the updates or comments that will also group the conversations made across popular social networking channels and maximize reach?

Responsive Design // Parallax Campaigns // Hashtag Marketing via #hshdsh
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#HashtagSignatures: Marketing Strategy Defined by Hashtag Mentions

  • Grouping Social Updates to Maximize Reach
  • Personalized Social Communications
  • Poll: Where have you seen hashtag mentions?
  • Content Marketing Using Hashtags
  • Inbound Marketing Using Hashtags
  • Keyword Analysis & Off Page Mentions for Hashtag Marketing
  • Moderator Interactions Using Hashtag Tools
  • Social Community Conversations Using Hashtag Mentions
  • Helping Life Scientists Communicate with Social Media
  • Personalize Pictures, Videos & Music Playlist Online via Custom Hashtags

Group Social Updates with Hashtags
Group Social Updates with Hashtags to Maximize Reach
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Group Social Media Updates with Hashtags to Maximize Reach
Group Social Conversations across Facebook and Twitter by feeding updates with custom hashtags which can be your username prefixed with “#”.This way any update made on Twitter gets published on Facebook as well and vice versa. Similarly linking your Pinterest profile with Facebook & Twitter publishes the same update in all three networks while also grouping the conversation based on popular hashtags used by likeminded individuals and personalizing the communication using hashtag signatures.

Personalize Social Communications with Hashtags
Personalize Social Communications with Hashtags
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Personalized Social Communications
#blogs4bytes, #hshdsh, #KingDevil, #sonicrituals , #plbkkt are some hashtags that we use to group social updates published in Facebook & Twitter by linking both the profiles/network. Target like minded audiences, multiply the reach of social conversations & maximize influence via social updates & comments on social networking sites by hash tagging topics based on common interests.

Ensure that these updates with hashtag mentions are fewer than 140 characters as that is the maximum number of characters available per update on Twitter. Therefore a brief tagged note with ever update richly feed with hashtag topics optimizes visibility while meeting guidelines.

Where have you seen hashtag mentions?
Content Marketing via Hashtag Mentions
Content Marketing via Hashtag Mentions
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Content Marketing Using Hashtags
Content marketing strategy is clearly defined in the plan of actions for hashtag signatures, the intensity in its propensity to excel beyond measure reverberate impressively. The attire of ornamental words is not intended to make an impression but to impress upon the impressions of content marketing game plan tagged with hashtag mentions.

The results are quantified with rich social conversations, targeted audience reach across both social networks & searches, brandishing outbound marketing to define inbound objectives and synthesize the foothold for Page Rank.

The above tweet was published to target 5 categories mainly #inbound, #marketing, #content, #outbound. #WritingTips is a popular custom hashtag advising writing tips, resources & best practices while #ResponsivePC is the branded hashtag signature for the published social conversation based on the article to design responsive parallax scrolling SEO optimized campaigns and landing pages.

Inbound Marketing via Hashtags
Inbound Marketing via Hashtags
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Inbound Marketing Using Hashtags
Relevant Context is the key in succeeding with native advertorials as the reader needs to be intrigued by what they are reading and must incite in them the urge to share & propagate the content. The content copy needs to be branded with custom keywords to create similar hashtag mentions for off page SEO & social bookmarking activities as the same will also group the topics for conversation continuation & reach propagation.

Embed these reach native advertising formats into web pages, campaigns, landing pages, email campaigns & other sponsored mediums to parlay a rich contextual ad relevance to the audiences at large. 

Branding these rich ad copies with personalized hashtag signatures will further authenticate the content as originally posted from your Twitter, Facebook, Google or Tumblr profile. The actual list of websites supporting hashtags invented by Chris Messina is encouragingly large & identifiably explosive.

Clear call to action should be mentioned on any link based on the page page title of what is available on the landing / following page in place of “Read More” or “Click here”. For example if the page the user is getting connected to talking about the native advertising statistics, name the link title as “Native Ad Stats”. That way the search robot and the user visiting user webpage understand about what is available on clicking a relevant link.

With these rich content strategies in play for brands, the extensibility of quantifiable, qualitative & authoritative impact from inbound marketing is propelled to maximize ROI.

Hashtag Marketing for SEO
Hashtag Marketing for SEO
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Keyword Analysis & Off Page Mentions for Hashtag Marketing
Search engine algorithms are defined by guidelines that SEO must meet and one keyword per page standardizes these norms. On page SEO elements needs to be targeted with relevant hashtag mentions based on:
  • Content copy of the web page
  • Optimize page titles & description using core keywords from web page content
  • Image name, ALT descriptions & title tool-tips about the core keyword
  • Page URL naming or domain naming based on the core keywords
  • Mention the keywords in the H1 & H2 tags
Promoting these custom keywords via hashtag topics sponsors the social reach of these content copies tracked in real time by social media moderators & brand advocates to formulate decisive social reviews crucial in forming a purchase opinion.

Moderator Interactions via Hashtag Tools
Moderator Interactions via Hashtag Tools
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Moderator Interactions using Hashtag Tools
Social media marketing is largely attributed by monitoring campaigns & social feed, the exponential value of the core strategy is measured by moderator interactions in real time. Online reputation management tools that serves large amount of Big Data from social networking channels is the lifeline for most businesses today if not all.

Customer support via Twitter handles is already fast becoming an industry norm with the ability to quickly reach both the customers & support executives for speedy real time resolutions. Campaign sponsorship via Facebook ads and rich contextual relevance supported by branded PPC campaigns on Yahoo & Google will ensure that the organic site listings of the core business keyword is also served with highly relevant paid ads. These paid ads are landing page optimized, ecommerce enabled and efficiently tracks online selling, social selling for conversions analysis including social conversions.

Feed branded hashtag mentions to these rich contextual themed storytelling social campaigns will again ensure that the originality of the content is grouped for infinite millennia via hashtags.

Social Conversations via Hashtag Mentions
Social Conversations via Hashtag Mentions
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Social Community Conversations Using Hashtag Mentions
Community conversations across Google+ & Facebook communities play a great role in content marketing provided the right steps are followed. These social conversations tagged with hashtags again propagate the reach of the topics to many like minded audiences while also personalizing the social updates or comments.

The process is definitely easier said than done, but once the same is initiated in the correct manner the returns will coherently be responsive to aid positivity. Contextual relevance science is again checked and measurable returns are set in motion with optimized community conversations across social networking channels personalized with custom hashtag mentions.

Scientist use hashtags to Organize Research
Scientist use Hashtags to Organize Research Topics
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Helping Life Scientists Communicate with Social Media
Life scientists organize topics as well as inspire each other with the cohesive use of hashtags. Hashtag mention campaigns brands & group the social conversations so that the community can inspire one another and also keep updated with best practices.

Custom hashtag mentions are created to encourage researchers like #MadWriting that motivates on the importance of documenting research materials by concentrating on writing, presumably publications and theses. These custom hashtags are propagated for a community building exercise helping scientists unite over a common task.

Follow the conversations at #scienceblogging & #scicomm to relate how custom hashtag signatures form opinions by expanding reach & personalizing the shared content copy.
Personalize Social Updates with Custom Hashtags
Personalize Social Updates with Custom Hashtags
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Personalize Pictures, Videos & Music Playlist Online via Custom Branded Hashtags
Every online music streaming site allow to share songs, albums & playlist across Twitter, Facebook & Google as well as other social channels via social sharing plug-ins. Create personalized hashtag signatures based on your music genre, style, band & so on so that the updates are grouped.

Follow the hashtag #RnDmRituals across Twitter, Facebook & Google+ to listen the music playlist created at ksetrajna via – an online music streaming site.

In the social update above #ClassicMetal, #MondayBlues is used to maximize tweet reach. #Motorhead & #Burner are used to target likeminded individuals who listen to the band Motorhead. #RnDmRituals & #SonicRituals are the custom hashtag signatures used to personalize & group the broadcasted music playlist via sync with Twitter, Facebook & Google+.

Use the embed option or simply copy the song / playlist URL to publish the same across other networks like Pinterest & Tumblr where too the Twitter & Facebook profiles are merged for unified publishing.

Hashtag mentions are fast expanding its presence across various social networks with the primary impact defined by channels like Twitter, Facebook & Google. Twitter Promoted Trends are marketed at $200000 a day to indicate its rise to popularity. Facebook PPC ads & Google Post ads further reverberates its dominance in the paid social media marketing spectrum. With the boost in native advertising format that promises targeted unobtrusive editorial ad feeds, the multiplicity of hashtag signatures will continue to boost its deliverables on the hashtag marketing domain.
#hshdsh // Follow the conversation

Title: #HashtagSignatures for Branding
By: | Author Bio
Category: Hashtag Marketing

Find me on Twitter & Google

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Friday, 4 April 2014

Social Signals for Search Engine Rankings

#SocialSignals for SEO Ranking by #blogs4bytes
#SocialSignals for SEO Ranking by #blogs4bytes
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Social signals are similar to the concept of inbound links wherein the more links a site has linking to it, the more it is seen by the search engines as an authority and the higher it will be ranked. Its authority is determined by sharing more content with a high influence so that added content weight is catalogued by the search engines. Getting the content into the hands of influencers is an important aspect in order for the content to get shared by all social networks.

Social signals get a higher authority nod with great content copy that is well propagated among industry leaders & influencers by identifying & connecting with them. Update your social network profiles regularly with fresh relevant content to establish a robust social media presence.

User engagement with the website content by social influences, likes & recommendations, +1, Tweet, Shares, downloads and reviews are all crucial factors that leverage social media SEO . Search engines view social signals as factors that gauge authority, trustworthiness and importance. A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines.

How to Build Up Your Social Signals
How to Build Up Your Social Signals
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The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor. The debate for social signals inclusion in Google ranking algorithms within the SEO community still rages in the absence of any official announcement to indicate its influence.

Just like social bookmarking SEO techniques are considered as essential off-page elements, social signals too have formed a fundamental impression that factors webpage ranking on search engines. Google’s Penguin & Panda updates confirmed the importance of high quality content & trustworthy authorship from a webpage. Social sharing these links & content as updates to influence social media activity is therefore viewed as a vote of confidence for the webpage.

The anatomy of a perfect Google+ post includes title, summary, link, commentary, #hashtagsURLs & images relate scoring factors that weighs good content copy for ranking by search engines.
SEO Factors that Contributes in Optimizing Site Rankings by #blogs4bytes
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Here are 20 social signals that Google tracks to determine ranking based on various social media activities.


  • Amount of+1s
  • Authority of +1s
  • Growth Rate of +1s
  • Amount of Add & Shares
  • Authority of Add & Shares
  • Spread Rate of Add & Shares


  • Amount of Shares & Likes
  • Amount of Comments
  • Growth Rate of Shares & Likes
  • Authority of Shares, Likes & Comments


  • Authority of Followers, Mentions & Retweets
  • Number of Followers, Mentions & Retweets
  • Speed & Intensity of Tweets & Retweets Over Time

Pinterest | Reddit | Digg | StumbleUpon | Foursquare

  • Amount of Pins & Re-pins on Pinterest
  • Growth Rate of Pins & Re-pins
  • Comments on Pinterest
  • Check-ins on Foursquare
  • Spread rate of check-ins at Foursquare
  • Up votes on Reddit, Digg & StumbleUpon
  • Comments on Reddit, Digg & StumbleUpon
Social Signals Explained
Social Signals Explained
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Social sharing helps mainly in acquiring quality and today the focus is on natural links that are rewarded with organic search rankings as they are useful for the indexing & ranking of sites. With buzz worthy content rich with long tailed conversational keywords, headed by catchy titles and appealing visual storytelling elements, the context of natural links that idealizes Google quality guidelines are naturally the most effective norms for search rankings.

Social signals & SEO are knitting a new fabric for social media SEO to attire the authoritative & qualitative content to be recognized based on their engagement levels. Likeability factors & shareable rate for natural links from a website bolster its popularity as well as ranking attributes. People tend to trust websites that are recommended by their social media connections as well as pages that are easy to find & share. These recommendations from social media activity are viewed as ranking parameters for websites by the search engines.

Social Signal SEO by #blogs4bytes
Social Signal SEO by #blogs4bytes
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#blogs4bytes // Follow the conversation

Title: Social Signals for Search Engine Rankings
By: | Author Bio
Category: Search Engine Optimization

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