Search Case Studies by Pallab

Sunday, 16 February 2014

Hashtag Marketing Research Tools


Recommended Read: Hashtags for Social Media Strategy
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The rise is imminent & the impact resonant. Yahoo announces native ads to replace mobile banners & the the domino effect of hashtag marketing intensify. The scope for social media conversations to trend with the editorial news-feeds across Yahoo and other online news agencies & publication websites. Create good advertising text copies sync with #hashtags to target viewer interest & convert them into engagements by channelling click through from the #hashtags to a social media conversation page.

Recommended Read: Hashtags for Business
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These social media landing pages enabled for easy conversations tagged with #hashtags are the new landing pages that are more dynamic & responsive because of their ability to trend virality. Marketers can profile visitor behavioural patterns to influence engagement intent and deliver higher social conversations. Latest digital marketing reports testify likeability for native advertisements by the online audience evolving demand for social conversations trend with custom hashtags.

Recommended Read: Domino Effect of Hashtag Marketing
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The cohesion of these factors to drive better social conversions insists on getting acquainted with hashtag marketing research and understanding the various available hashtag tools for online marketing research. Intensive marketing research is a prerequisite for online marketers to improve social selling and adapting to these demands by identifying to right hashtag marketing tools for research is the way forward.

2.5 billion+ hashtags posted every day
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Here are 24 best tools for hashtag marketing research that social media marketers need to know:

The free version platform allows registering & defining hashtags and considered as a good starter tool. More advanced options are available for hashtag analytical tracking via the paid version. It is one of the powerful Twitter search engines to search particular keywords. Get a list of trending hashtag topics related to them thus giving the option to easily decide the perfect hashtag. Other useful features include top influencers for hashtag or keywords, pie charts with top languages using the hashtags and spelling variants of the searched topics.
Effect of Hashtags on On Instagram Likes
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A powerful hashtag tool that offer real time hashtag intelligence for hashtag campaigns and events. Results include charts & graphics, Tweets & Retweet, Reach & Impression and Contributor lists. Good platform for stats on hashtags that are already known by using the hashtag explorer feature but falls short in suggesting related topics with the free version. The paid version gives good insights for use by PR Agencies, Consumer & B2B Brands, Conference & Events and Twitter Chat Moderators.

A good platform to start with hashtag analysis, find out the topics that are already in use and gives a good knowhow on which hashtags to use for your marketing purposes. It offers useful insights on trending and popular hashtags. The free version also gives a 24-hour trend graph on related hashtags, popularity and a list of recent related tweets.

Highly recommended platform that offer a range of tools to register, manage & track hashtags for free. The platform also acts as a directory for hashtags where others can join to contribute on the registered topic. Join a chat room to converse with people & post messages based on searched hashtags. The interface is easy to use that can be branded with banners & additional custom content. Mention related hashtags so that the feeds are collated and mentioned to their respective custom hashtag URLs like: http://www.twubs.com/HashtagURLsForMarketing

Hashtag Marketing Research Tools
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Twitter iPad app to organize tweets with preferred hashtags into categories. Create complete PDF reports with vital hashtag statistics referring to attributes like engagement, user influence and reach. An ideal companion for social media marketers, it offers purposeful insights on hashtag monitoring and analytics. One of their latest tweets has suggested that they have merged their website name with Tweetbinder.com but has the same team.

Real time social tracking tool to track campaign hashtags, keywords & URLs by searching Twitter, Instagram or Facebook to see a list of recent posts, number of posts and reach & impressions. The platform also offers the top sites, list of influential users, demographics and location analysis.
Recommended Read: Hashtag Benefits by Profession
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A useful WordPress plug-in allowing to add Twitter search or hashtags search bar on websites that displays tweets or show tweets used for a particular hashtag.

A useful iPhone and iPad app especially for Instagram users that allows tag images faster by just copy pasting them. Browse a range of hashtag categories from nature to fashion as well as make custom categories for preferred hashtags to have them handy while clicking a new picture.

Also called as “Pinterest of Hashtags”, the platform offers an interactive visually appealing interface to monitor hashtag mentions and see the social conversations around the hashtags from across various social networks including Twitter, Instagram, Facebook, Google+ & others.
Primary Uses of Hashtags in April 2013
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Free Twitter tool for analytics and insights with a paid version that gets full access to search analytics for any hashtag. Analysis include the evolution of a particular hashtag over time, number of tweets, potential reach, list of top influencers, most active users along with an interactive map that outlays most retweet and favourite hashtags.

One of the most informative Twitter search tool to search social mentions based on all tweets ever tweeted so far along with deep contextual data & analysis for the searched topics. Categorize tweet results for the past hour or any other period including options to see only tweets, links, photos, videos or influencers.
Websites that Support #Hashtags
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Sees.aw
Social media search & discovery tool to explore & visualize topics or hashtags, related tweets and post messages for user engagement with further options to retweet, favourite and highlight specific posts.

Analyse tweets based on the usage of the hashtags on conversations and the people who have mentioned these topics. The free version platform gives up to 2000 latest tweets for the searched hashtags and also suggests related hashtags.

Create folders where you can assign hashtags based on campaigns & social accounts to automatically add up to 100 hashtags on social media posts in just one second.

Twitter chat platform to follow hashtags and initiate conversations with people using the hashtag in real time by simply choosing the topic to be redirected to a TweetChat room. If the topic is trending, keep up with the number of tweets by using the Smart Pausing feature to pause them momentarily until completing replies to all the tweets.
Use hashtags from the wizardry of mobile devices
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Track & choose the best hashtags that also extends a web browser extension to schedule tweets. Reports the top performing hashtag topics based on the density of usage and comparative insights for retweet of tweets & favourite tweets without tags versus the same tweets with suggested hashtags. Good for brining in people with the tag optimizer feature that gives a score based on hashtags as they are typed while composing a tweet by automatically measuring the popularity & impact of the hashtags.

See the successful tweets and reach with search options for keywords or hashtags to see the number of estimated account reach, tweet exposure and gives an activity chart based on the list of top influencers & most retweet tweets.

The platform explores trending hashtags including real time trending topics in the order of popularity and by location to create custom trend searches.

Simple tool that gives a visualization of real time trending hashtags based on locations from anywhere in the world.



Ideal hashtag research platform that indicates hashtag mentions in real time and gives a good idea on popular topics. Mast users use the search option to find the latest tweets on a topic and utilize which Twitter accounts to follow based on the result analysis. Identify the top accounts for hashtags based on their utilization and can provide a target to work if competitors are identified for a hashtag. 

Geochirp.com
Map based Twitter tool to locate tweets, and Twitter accounts within a specific geography and is an ideal hashtag marketing research tool if your business or event is regional.

Gives results related to hashtag queries & other forms of social mentions gathered from various social networking channels but the frequency of data update is not regular. Offers features like sentiment, number of retweet, strength and reach of hashtags but the missing details on how to use them makes it difficult for a newbie to comprehend the manoeuvrability. Narrow down searches by date and the preferred platform to get the results that are being looked for.

The platform offers hashtag monitoring & tracking but goes beyond by enabling community building using Twitter account and thus offering brands the unique opportunity to interact with followers. Allows a more organized & structured communication with followers with options to categories tweets based on discussions. 

Another platform for hashtag definitions and aims at providing related hashtags based on research conducted on the site. However it doesn’t offer any ranking or stats to indicate users using the hashtags, number of times they were used, or the approximate reach. Mention related hashtags manually but this may not offer the best insight for someone who is new to the concept of hashtag marketing.



Title: Hashtag Marketing Research Tools
By: | Author Bio
Published:
Category: Hashtags Marketing


Extracted from:
http://www.marketingtechblog.com/hashtag-research-tools/


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Thursday, 6 February 2014

The Importance of Research to Improve Social Media Conversion Rates


Social Media Market Research
Social Media Market Research
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As a business owner, reaching the right targeted audience and analysing what you are doing to optimize the engagement levels of your consumers across social media are measures that needs constant assessment from time to time. Integrating ways to form an opinion building exercise that turns “likes” into purchases by means of social mentions and assessing measures to improve consumer activity across social networks for brands is a must for social media marketers.

Strategizing changes in online platforms using A/B testing or multivariate testing and measuring social media metrics to leverage the act of persuasion using a combination of rich visual formats with insightful texts that triggers the user’s intent to click on social stories is the balance that marketers look for today.

The credibility is in knowing what consumers are looking for and building a relationship that confluences their needs requires effective social selling strategies, especially for B2B sales. Well-timed targeted content that is easy to understand and share socially triggers the possibilities of virality by extending the reach of social contents for a range of devices. In-feed editorial ad content that uses hashtag marketing to influence the consumer’s intent to buy across native advertising formats is the evidence required to nail the concept of social selling across B2C domain as well.

Lead generation and traffic boost for a website are some of the primary objectives expected from the derivation of social media conversion mix and requires up close & personal monitoring of what’s happening within your targeted audiences. Once the hindsight for targeted audience behaviour is profiled by analysing social mentions and measuring data of paid campaigns gives businesses opportunities to stream the right shareable content that has the potential to channel improvements in conversions.
Social Media Conversions Research Cycle
Social Media Conversions Research Cycle
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Social media metrics matter by the influence it offers and the best example to exercise such an analysis is based by picking a community to focus from inception followed up by setting & measuring goals for consumer interaction. Defining the key performance indicators based on these goal settings allows social marketers to redefine a better tactical strategy that has evolved from the analysed data.

One of the most crucial aspect that trigger successful social conversions is by establishing a trust factor with the targeted audiences where social content plays a crucial role in defining a brand’s position. As a social marketer, the goal is to incite intent in the targeted audience to click & uncover what’s available to them with that action. Social posts those are visually appealing influences higher click though as compared to a story without any visual appeal. Once the click is incited marketers must define various goal settings for the user who would click on the post so that the action of the user adds value to them. These will also persuade the user to share the content socially giving marketers an even deeper reach to their actual goals.

Social media tools play a big role in understanding a targeted community that can be defined as “group of people sharing a common interest” as the key to social engagement is with your followers speaking & propagating your content. Analysing what is being said about brands based on tweets, social updates, comments, social shares using social monitoring tools highlights key areas that social marketers need to focus.

Based on these derivations, more effective social stories that focus on improving follower engagement is what brands expect from social marketers. Ideating new social marketing campaigns by measuring the impact & reach of previous campaigns and defining goals based on these results offers better deliverability to the marketers.

The confluence of social media for businesses can derive anything from increasing engagement with followers, brand building, improving website traffic, gather opinions & reviews on products and boost B2C as well as B2B sales conversions. The analysis of where customers are spending their time online followed by how they are engaging on these platforms will allow social marketers to determine what social content they should focus on from video, micro-video, visual or written updates and thus redefine their social marketing strategy. Social marketers also use retargeting in social campaigns wherein products that you have searched reappears repeatedly making the user feel like the products are actually following them around the web via ads.

The eventualities of social media campaigns thus largely depends on the extent of research marketers do for the brands that they represent and is the ultimate key in maximizing conversion. A quick survey will help business direct a better social marketing drive and catalogue the products that are piquing customer interest so that more & more focus could be applied rather than ignoring them. Social commerce is also very much dependent on what platform businesses chooses to drive their campaigns and plan content deliverables according to these social networks.

For example, Facebook & Twitter delivers results for any industry to reach consumers, bring exposure to your business and establish a community around it. Google+ is heavily favoured by males with many having a technical background and therefore brands that offers products or services that appeals to man fall into these categories. LinkedIn serves the perfect platform for B2B networking opportunities as usability interface is built for educated professionals looking to advance their careers. Pinterest again like Facebook has a massive female user base of around 72% and brands that offers cooking & recipes, arts & crafts, clothing & fashion home decor & design and gifts could reap the benefits of this potential gold mine. Tumblr has a large base of young users and makes the ideal fit for businesses looking for consumers between 13 to 25 years to target products or services that are youth oriented.


Title: The Importance of Research to Improve Social Media Conversion Rates
By: -
Published:
Category: Social Media Conversions
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Extracted from:
http://unbounce.com/social-media/25-social-resources-not-to-miss/
https://www.distilled.net/blog/distilled/how-to-measure-social-media-efforts/
http://www.forbes.com/sites/jaysondemers/2014/02/04/the-confluence-of-content-and-social-media-insights-for-success-in-2014/2/
http://www.audiencebloom.com/2013/05/how-to-determine-which-social-media-network-fits-your-business/

Wednesday, 5 February 2014

Nurture Social Media Connections for Active Conversions!


Nothing is too Spicy to sell // How you sell it makes it sweet! #plbkkt via #hshdsh
How you sell makes it sweet +blogs4bytes
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Nothing is too Spicy to sell // How you sell it makes it sweet! click to tweet
The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverage the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles.

 The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

Today’s B2B social media landscape ensembles Facebook, Twitter, LinkedIn, Google+ and YouTube. The approach for social selling across these platforms requires individual attention in order to nurture successful B2B social media conversions.

Nurture Social Media Connections for Active Conversions!  click to tweet
Facebook is regarded as a highly personal domain typically used by friends & family and is considered highly intrusive to friend any company executive. 

Thus it should be used to monitor what prospective company leads are doing on their corporate Facebook page.

Twitter is an ideal platform that merges people & ideas and the links associated with tweets to blogs & articles of common interest are highly valuable to identify what company executives regard as important so that an opinion is ideate prior to a formal professional approach.


LinkedIn is one of the most crucial platforms to know about executives, influencers as well as initiate an introduction for a formal one-on-one session. LinkedIn Groups is an ideal place to sync with professional as well as the changing dynamics of industry developments and allows sales professionals to learn what is being said about a company and competitors.

learn to manage & micro manage social u via #hshdsh at www.hshdsh.com
Manage, Micro-Manage Social U +hshdshDGTL 
Google+ is one platform where you will come across people who are not that active on other social media channels and is a social layer that binds all of Google services together to offer a comprehensive insight about professionals, companies & competitors.

YouTube offers the ideal platform that emphasizes the importance of videos in marketing, support as well as testimonials. 

However, you won’t come across company executives in YouTube just like Facebook, but yet it offers a good insight of what companies are doing on their corporate YouTube profiles.


Social Selling Cycle
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The cycle for B2B social selling starts with the monitoring of prospective leads across these social media channels over a period of time to listen, engage & connect with key executives who could be the decision-maker or influencers.

Listening includes the process of analysing tweets & social updates that key executives are expressing to form an opinion of what he or she is focused on so that insights & opportunities could be highlighted to position a product or business proposal.

1Page #PllXUi click tweet feed
Engaging will initiate actions like a retweet or making a tweet “favourite” as well as liking updates on LinkedIn. Doing so will trigger an email to the prospects personal email address that he or she has been mentioned or liked and introduces you as someone who is paying interest to what are saying publicly. 

However do not over do retweets & like on every other post to make your approach genuine and unobtrusive. Identify conversations from the prospective leads based on #HashtagURLs that they have used and try using the same in one of your updates or tweets so that a connect is established.

Redefining the Art of Selling // #SocialSelling in #B2B Sales
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Redefining the Art of Selling // #hshdsh at hshdsh.com
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Connecting will precede a period of reading, following, liking & contributing social contents to establish your reputation as someone who is knowledgeable about a business initiative he or she cared about and indicates the ideal time to advance your lead with a LinkedIn invite. 

Follow up with a message through LinkedIn suggesting the common ideas of interest and measure channels to position your product or business proposal.

There are no shortcuts with the applicability of social selling as a conversation initiator. The primary objective in its application is to genuinely understand the executive’s interest and add value to the discussion over a period of time. 

To boost your intentions in the use of social selling, Forrester reports that “100% of decision makers use social media for work purposes” and thus the probability of one or more of your prospective leads using social media channels actively enhances the chances of B2B social selling.


What are you waiting for? Start #SocialSelling with #hshdsh at www.hshdsh.com
Start #SocialSelling
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Statistically, global sales processes using social media show a 10% increase in revenue and is regarded as an emerging channel to improve sales team productivity. 

It also attributes a relationship formation between the sales & marketing department by enabling discussion channels to create social content that will be engaged by a prospective lead. 

Social selling creates an online persona of sales professionals to be regarded as a trusted advisor by sharing & discussing valuable social content to establish credibility. 

90% of CEOs don’t respond to cold emails or cold calls, thus the monitoring of their social media updates and curating social content of their interest allows the formation of social connections to trigger the possibilities of social selling.


Title: The Concept of Social Selling for B2B Sales
By:
Published:
Category: Social Selling
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Extracted From:
http://blog.hootsuite.com/social-selling-wp-part-1/
http://blog.hootsuite.com/how-social-selling-works/
http://socialbusiness.hootsuite.com/whitepaper-social-selling-an-overview-for-sales-executives.html



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