Tuesday, 13 September 2016

Want huge 6 lakh visitors? Know how to get.

So we give you Shoes for Growth - Try #shoesforgrowth

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Objective:

6 Lac visitors in next 6 months

Challenge:

Reduce bounce rate on primary domain, increase average session time spent per visitor for every visit and consolidate various follow up measures to ensure that the visitor is subscribed to client's educational services.


We focus on creating content channels of engagement with students to increase time spent on client’s domain. With this objective we look into an integration of Social Content Calendar
  • How-To Articles
  • List of Do's & Don'ts related to subject matter
  • What Posts
  • Why Posts
  • Videos
Once we have channeled a Social Content Calendar, we look into push content strategy where we will deploy or content channels across various online marketing networks. These marketing channels include:
  • Native Advertising
  • Social Media Marketing
  • Landing Page Optimization
  • Pay Per Click
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Extend Content types for each stage of the visitor’s journey:

Awareness Stage

1.    eBooks

2.    eGuides

3.    White Papers

4.    Editorial Content

5.    Reports

6.    Blog Posts

Consideration Stage

1.    Webinars / Webcasts

2.    Podcasts

3.    Video

4.    Expert and Solution Oriented Guides

Decision Stage

1.    Product Comparisons

2.    Case Studies

3.    Free Trials / Downloads

4.    Product Focused Content

In Crux…..

1.    Define your customer

2.    Define your objectives

3.    Design/Create Content

4.    Create a Messaging Calendar

5.    Define your Measurements

6.    Execute your Plan


Supplementary:How to reduce bounce rate?

How to achieve traffic traction goals of 6 Lac visitors in 6 months using combination of online ads and an in-house content marketing team?

Let’s start the following strategy planner by determining average AD spend across four primary channels – Google Search, Twitter, Facebook & LinkedIn and how much website visitor traffic cum leads generation can be tapped based on approximation.
 

Google Adwords PPC Campaign:
 

SSC Campaign –

₹5000 daily budget > Av cost of ₹2200 to ₹2600 daily > 300+ visitors a day
 

IBPS Bank PO Campaign –

₹5000 daily budget > Av cost of ₹2200 to ₹2600 daily > 300+ visitors a day
 

C Tet Campaign –

₹5000 daily budget > Av cost of ₹2200 to ₹2600 daily > 300+ visitors a day
 

Law Campaign –

₹5000 daily budget > Av cost of ₹2200 to ₹2600 daily > 300+ visitors a day

Total Daily Traffic from Google Search 1200+ visitors > Total approximate cost of ₹2500 x 4 = ₹10000

Total Monthly Visitors 1200+ x 30 days = 75000+ for total approximate cost of ₹300,000 -----a


Twitter: ₹ 5000 Daily > 300+ Visitors > ₹ 5000 x 30 = ₹ 150,000 mo > 300 x 30 = 9000 mo visitors -----b

Facebook: ₹ 5000 x 2 = ₹ 10000 > 300+ x 2 = 600 visitors > ₹ 300000/mo > 600 x 30 = 18000 visitors mo ---c


LinkedIn: ₹ 5000 Daily > 300+ visitors > ₹ 5000 x 30 days = ₹ 150000/mo > 300+ x 30 = 9000 visitors ----d 

Total Traffic from Paid Ads = a + b + c + d = 75k + 9k + 18K + 9k = 111,000 visitors monthly




Total Cost to Achieve 111,000 visitors a month = ₹900,000

Therefore objective of 600,000 visitors in 6 months is very much achievable. 


But challenge is in identifying ways & means to guarantee that traffic surge to client's website is retained.

For visitor retention leading to successful conversion, refer to the following strategies.

Influence Marketing: TopSSCinstitutes.com

Introduce an anonymous comparison website detailing best SSC/Bank PO/Law/CTET coaching institutes around Delhi wherein verdict as the best comes in favor of clients.

This will also target competitor branded keywords are configured to ensure that “our” compare website delivers paid Google search visibility and in turn ensuring that candidates are conductive for client conversions.


Once we have achieved expected number of visitors, we introduce team of core content compilers for client. There will be monthly recurring cost with this venture but in long run same will ensure competitive keywords visibility are not cost borne options.

Measure will not only address competitive marketing but also relay a rich content creator team to felicitate our plans for post “first 6 months” objective wherein we will introduce launch of mobile/device/laptop ready online learning dashboard for clients.

Want huge 6 lakh visitors? Know how to get.
Want huge 6 lakh visitors? Know how to get.
2 Content Writers (₹25K x 2 - a), 1 Principal Researcher cum Quality Analyst (₹30K – b) and 2 additional executive level standby resources (₹15k x 2 - c) for image sorting, duplicate content check, off-page SEO and similar tasks.
    

Monthly cost of Content Team a + b + c = ₹110,000

Another core objective of this exercise will help formulate rich online content learning repository available to all levels of visitors.

Use Moodle Online Learning Management open source tool will aid in our objective to create a robust dashboard tools for all types of visitors including both free & paid users.

Cost of Moodle deployment will be around ₹15k – ₹20k monthly retainer fees. Once we have Moodle based learning dashboard mobile/device readied, we also create android & IOS mobile app exe.


Question Topics for the keyword UPSC
Question Topics for the keyword UPSC

Video Recording Classes:

“Never miss a call ever again” – Impact of such student friendly features will be huge. Onetime set up of a camcorder that records both visuals & audio ensure that students filter client for good great reasons. Introduce video recording of all classroom sessions!!



Deployment cost for classroom video recording will be around an estimated ₹150,000

If client does not wish to incur such a deployment due to strategic reasons, must at least comply to create a few short demo sessions.
Content Marketing:

Key to student visitor retention is primarily content development including literary, audio & video formats. Thus need for an in-house content development team is crucial.

Refer to the following screenshot that outlines content requirement based on what people are looking.


Content marketing team will be assigned topics from such visualization. Data is picked in real time from online sources where visitors are converging for maximum information.

We do not just assign topics, but also ensure that each post “Titles” for clients on various topics score A+.

Process of assigning title scores is available online based on researched data formulated in various algorithms to decipher scientific reasons that will incite user intent for engagement.


Preposition topics on the visual chart above for keyword “UPSC”
Please zoom to view the preposition topics on the visual chart above for keyword “UPSC”
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First published: So you want big breakthrough? Know how to get.

Tuesday, 5 April 2016

How to salvage social marketing growth for challenges ahead?

Annual Social Media Marketing Plan for Publication Company

This covers primary vision, mission, values, primary activities, company history and so on. What is unique value proposition? How to differentiate from others in the field?

Define legacy of your business in related industry and salvage sole factor as major thrust for conversion.

It is also useful to outline what the current brand identity of the organisation is like. Are there any personality attributes to be considered? What about overall look and feel? These helps develop campaigns that are coherent & unique for clients.

Campaign developments & strategy proposal must coincide annual educational calendar schedules that include host of scholarship exams, comprehensive study materials, expert faculty members and combination of best classroom & online learning experiences.

Business Objectives

What is the overall goal of various programs?

A good way to do this is to break it down into specific Key Performance Indicators (KPIs) and targets indicated in measures submitted under marketing budget proposals.

For example, number of Likes on Facebook, number of followers on Twitter, recruitment of online influencers/ambassadors, number of positive comments on social networks, number of Shares, or ranking on Klout or Alexa all to eventually assess possibilities of successful conversions.

Objectively lead generation followed by new enrolments are ultimate conversion indicators. Qualitative and quantitative indicators of success, bearing in mind the principle that sometimes less is more. Qualitative indicators include to mass propagating successful candidatures since inception. Collect students & parent’s audio, video & text based testimonials.

Ensure that annual marketing proposal for social media marketing & optimization offers best qualitative leads for enrolment conversions. Quantitative indicators include number students & alumnus associated with selection protocols to articulate public relation measures deployed.

Objective is to drive maximum social media engagement by objectifying online promotional drivers to influence future enrolments via campaign artworks & micro-sites deployment.

The simple way to increase your influence - #HSHDSH for more!

Communication Objectives

What's the single most persuasive or most compelling statement your brand can make to achieve objective?

Target Audience Definition

The more precise and detailed, the better it is to reach conversion goals.

Data Mining - #HSHDSH
Go beyond age and sex to describe demographics and psycho-graphics that will confluence an influential role for successful conversion. 

Explain how the audience currently thinks, feels and behaves in relation to the product category, client’s branding for specific products or services. This process will further be leveraged using marketing keywords suggested for PPC bidding.

Cater to two groups for all social media marketing campaign including aspirant themselves as well as an influencer network helping conversion factors. For example, during campaigns, notion is to offer various versions of same artwork with contextual emphasis targeting different age groups.

Re-marketing strategy during online paid campaigns includes targeting visitors who visited any client websites and using visit cache to trigger lead generation ready landing pages.

Consumer Insight Review

Customer Insight is the intersection between the interests of the consumer and features of the brand.

Leads Marketing - #HSHDSH
Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that trigger their attitude and actions.

Best customer insight targeting includes using student results over years, testimonials from both students & parents, scholarship exams and more.

Objective is to motivate various targeted audience age groups with contextual visually appealing artworks that nourish conversion dynamics from both students & parents.

Visual Context Briefing & Latest Best Practices for Success

What tangible pictures, videos, images come to mind that that are useful, entertaining, or memorable, related to client’s products or services, which might be shared and passed along among friends?

Social Marketing - #HSHDSH
Part of annual social media marketing proposal pitch, incorporate periodic online tests via email marketing & social campaigns.

Visual context must engage audience to comprehend that study resources, online correspondence materials & online mock exams ensure maximum engagement from targeted audiences.

Social Media campaigns & email marketing call to action & activity update should be able to share online preparation tests scores across social websites & invite friends.

Uniqueness Explorations

What is remarkable about the Brand, Product or Service? 

Glorify story behind the business or the founder and key factoids which few people know about.

Pallab - Online Marketing Specialist | Hash Dash Digital

With over 10 years of experience in online marketing domain for various companies, I humbly venture to offer businesses end-to-end digital marketing services.

Cultural Context Marketing

What news would be relevant to client’s business and of interest to audience?

Digital Marketing - #HSHDSH
Are you aware of any popular blogs related to business as well as thought/opinion leaders and who inspires or influences of client’s educational market?

Google Alerts must be based on targeted age groups and keywords inclusion must be reviewed in Google Adwords to ascertain monthly search volume for each specific keywords. 


Influence Marketing - #HSHDSH
Influence Marketing - #HSHDSH
End to End Digital Marketing - www.hshdsh.com
End to End Digital Marketing - www.hshdsh.com

Online Marketing Activity Timeline  

Next time an educational company asks for an appraisal related self assessment report, refer to following activity timeline proposal. With clear cut digital marketing plans based on extending visibility boosts across every available online channels for an educational company. 

Brought to you by #HSHDSH              

Sr. No
Activity
Time Line
Delivery Expected
Weight age
Primary
Secondary
1
Develop and implement a online marketing plan.

Start publicising online story making events to target right audience.

Suggestions are apt for an educational company planning for maximum visibility followed by improvised engagements.
There are various ways you can choose to promote your event, including:

- E-mail
- Online Notice board
- Online Blackboard
- Location Plasma Screens
- Adverts on local dailies
- Location Posters
- Direct Mail
- Event Promo stands
- Press release
- Micro sites for SEO
- Social Media Marketing
- Podcasts
45 Days Before any Scheduled Event
Before scheduled Dates for Scheduled Events & Story Making to Storyline procedures
20%
2
Depending on Target Exam or programs, identify who are target audiences and what are current needs & expectations. Encourage feedback from online visitors to better overall impact.
Identify key competitors are and what their events are like; What promotional activity will commence to broadly classify ideal online marketing plan via online advertising, Direct Mails, PPC Ads, CPA Campaigns, Native Advertising, Content Exchange, Premium Blog, Paid Promotions
Do
Do
20%
3
Continually monitor online marketing effectiveness and that all tasks have been undertaken.
Monitoring source include faculty program review and end of course evaluations from students.
Student exit survey data.
Employee evaluations.
Administrative monitoring on program success.
Financial viability of programs & ability to meet financial goals.
Ongoing market viability of program.
An expert advisory board review.
Timeline for each evaluation activity.
Process for reviewing program evaluation data. Making programmatic decisions.
As per Requirement
As per Requirement
20%
4
Calibrate Online Centralized Lead Management & Distribution centre including online profiling on all old data to identify communication message, medium & schedule.
Develop an Online Contact Management Module – with Hierarchy based admin/manager/professional dashboard features for successful lead conversions.   
Individual Project Timeline Scope Applicable
Individual Project Timeline Applicable
20%
5
Test online exam modules from various sources on web to effectively calculate cost of module development.
 Conduct internal review tests for platform robustness analysis of various online exams scheduling.
Within 24 – 48 hours depending on available features on program modules or as per requirements
48 hours or 2 days or as per requirements.
10%
6
Calibrate process to register all study centres officially on Android and Facebook Maps via Google My Business & Bing Places for Business.
Initiate process to touch base all study centres for location verification from both Google & Bing.
Individual Project Timeline Scope
Can vary based on number of study centres.
10%

Build new department with accountability for web analytics, lead generation/landing page design, social media strategy, multivariate testing, email marketing, blog and pod casting. Create parallax campaigns semantically tagged with schema, rich in visual storytelling driven by social media marketing.




#HSHDSH via @HashDashDigital

Wednesday, 10 February 2016

How we make Big Data Pioneering so Big Easy?

Measures to Put In Place before We Start Lead Generation

Big Data Marketing via #HSHDSH
Big Data Marketing via #HSHDSH

An organizational level activity apt for educational & online learning companies by creating euphoria of contributions to foster growth using relevance of big data marketing and business intelligence. 

Clearly communicate for micro detail level attributions of changed attitude & relative execution plan to liberate expressiveness. Clause mandatory crisis risk management scenarios at any or multiple stages and should they occur, what are altered strategies and situational cope ups required to still achieve core objective.


Take Control over your Big Data Marketing via #HSHDSH
Take Control over Big Data Marketing via #HSHDSH
Roll out quick subscriber survey across all business centres/offices/online to collect information about role/expectations/deliverable of online learning activities till date. Surveys results help determine what numbers of conversions were influenced from online activities to gauge objectives from here forth.

Ensure at least up to 4 blog posts every month to create branding buzz and schedule online live publishing for posts between 6 PM to 9 PM.

Focus on need to improve via video promotions to enhance live engagements & social buzz. Rely mainly in pictorial promotional creative initially to score maximum engagements at first look.


51% of total 81% men and 9% of 19% women who engages actively across online learning platforms are from 18 – 24 years age group.
Focus on tapping crucial age bracket of 40+ year’s professionals via professional social networking platforms. List improvement areas in audience targeting & reach across tier 2 cities in India.


Multi Channel Big Data Marketing via #HSHDSH
Multi Channel Big Data Marketing via #HSHDSH
Create branding or product awareness by propagating online mocks & practice tests including quick quizzes by cueing in giving teaching faculties and supporting team for faculty members’ advantage to easily create & publish practice tests.

Register your local business addresses on Google & Bing Maps via Google My Business & Bing Places for Business to ensure reach & visibility across all android devices as well as Facebook users.

Roll out responsive mailer campaigns with an emphasis on conversion output metrics’ like inbox delivery rate, open rates, click rates, social sharing engagements, etc.

Prepare & plan for webinar broadcasts ideally from live local events to cache emotive recognition flares viral in creating social media buzz. Short list list of hashtags for events & encourage social sharing, tweeting, pinning of updates. Aim to introduce video based learning experiences to reflect signature moves of perceptive advertising & brand recollection in an ever increasing buzz for cloud technology.


Big Data Customer Insight via #HSHDSH
Big Data Customer Insight via #HSHDSH
Plan systematic compliance friendly scanning & updating for all old pages including back links to consolidate an effective arrays for inbound conversations. 

Aim to replace all website archive pages to comply SEO suggestive measures for Search Engine Result Pages (SERP) rankings.

Ultimate objective is to help improve our online marketing visibility across web and social with significant room for admissions boost!

Lead Generation and Centralized Lead Distribution

Roll out calendar activities for approval from right departmental/business heads prior to scheduling, Approval for content/context based activities prior to roll out with identification of web pages that has scope for lead conversion to maximize process of lead generation and lead distribution.


Digital Marketing Manager | Pallab via #HSHDSH: Revealing 47 #ZetaSOS Now to Empower Remarkable Online Success

Once upon a time there was beta so we schemed #hshdsh after stumbling across flickers of domains for just ₹XX (Yes my man, thats two X'es). #It was to be hash dash but chose to be hshdsh since TLD .COM wasn't available so growth hacking it had to be and ever since it's www.hshdsh.com on beta.


Micro Detailing of Lead Generation & Distribution Activities

Identify all leads based on conditional follow ups by clustering leads across various clusters and mark each lead including all historical data to create right marketing mix & promotional get up ensuring an overall uplifting experience.


Improve Big Data Marketing via #HSHDSH
Improve Big Data Marketing via #HSHDSH
Create new website on CMS platform with development room for incorporating advanced activities including centralized lead management, incorporating third party API to procure an advanced lead distribution and conversion module.

Data mining all historical data into an online CMS module interface that ensures room for personalized and updated promotional information reach right contacts.

List number of conditional follow ups for all historical and latest data so that right information in form of marketing collaterals reaches end user or leads captured via CMS system.

Out of the box thinking required to identify how best to reach historical data. Create exclusive event awareness for data profiling activity with scope for first hand information update that will be shared to all data on CMS system ensuring end user experience is up to date!


Training Areas for Data Mining, Data Profiling & Data Clustering

Identify Data Warehousing location to oversee data mining from print to electronic format. Identify data clustering so that each lead gets up to date promotional information based on their date profiling history.


##################@@@@@@@@@@@@@@@@@

Online Mocks, Practice Tests & Video Classrooms for Lead Engagements
Prepare annual calendar of activity for mocks & practice tests for students based on current class or program and initiate video classroom sessions from any study centres or completely online at least once a week. Key is to swing in momentum of favorability based on uniqueness of learning experience for students from your brand.

Encourage your faculty to teaching staff support members to create online tests & mocks easily via an array of easy to manage dashboard tools that makes it easier to compile and publish online tests.


Grow with Big Data Marketing via #HSHDSH
Grow with Big Data Marketing via #HSHDSH
Align Scoring Algorithm for Faculty members or teaching staff based on completing steps required to create & publish online practice tests and hence be eligible for enhanced performance review.

Identify dates & final preparation periods for various nationalized entrance exams to secure admissions so that same are in lieu of custom online mocks & practice tests discussed above to give students leverage of first-hand experience before final exam.

Ensure study centres are equipped with infrastructure required to conduct recording for video classroom broadcasting. 

Discover various tools & online dashboards that allow faculty or dedicated teaching support staff to manage and operate practice tests, online mocks and video classrooms.

Micro Details for Online Mocks, Practice Tests & Video Classrooms:

Identify online programs & tools to conduct tests easily with minimum IT knowledge requirement to create & manage these practice tests, online mocks and video classrooms. Recognize after careful scrutiny & background checks to shortlist expert lectures for virtual classroom sessions via video recording to save learning sessions on cloud for on-demand online classrooms.

Test various online tests & exam modules to easily create and self manage online mocks & practice tests & video classroom sessions.



Faculty members or teaching support staff must have ability to adopt changing technological upgrades and facilitate them as per new norms suggested so far. Training sessions for minimum 5-10 hours & maximum 40-50 hours will be good for faculty or dedicated teaching team to get started with these suggested changes.

Start with 5 questions for online tests via recommended online exam publishing dashboard and list various shortfalls experienced during initial phases of your online marketing strategy. Once these flaws are detected, consider gathering as much information possible from each member of your online exam publishing team to create room for technological compliance & regular upgrades for new features as well as any bugs.



Digital Marketing Manager | Pallab via #HSHDSH: 15 Ways Pummel Whopping Big Data for Revolutionary Results

ActionTags via #HSHDSH - How to use hashtag URLs for marketing? http://sonicrituals.overblog.com/2014/01/hasgtag-urls-marketing.html Posted byAction Tags on Sunday, January 31, 2016 1.Polls on Social Media - Create survey based questionnaires on student enrolled program and propagate via social media for pool of repeat visitors & branding.

Indemnify & list shortfalls from suggested video classroom recordings & on-demand webinar broadcasts as it’s a key sector that will require smart understanding & quick pro resolution skills for flawless execution.

Then someone from suggested set up above will only have to worry about how to collate questions for online mocks and practice tests? Ensure that you rigorously test (goes without saying) all final modules before publishing live. Advance scheduling & proactive coordination efforts with teaching faculty to smoothly schedule, create and manage online mock tests & practice papers including video classroom recordings.

Once you have an apt system in place and constantly evolving with an ever increasing demand & use to push performance boundaries. Because when you have your system & technological infrastructure in place, all you need to worry about from there on is creating best contextual brilliance by deep exploring skill sets of your workforce.


Pallab - Online Marketing Specialist | Hash Dash Digital

With over 10 years of experience in online marketing domain for various companies, I humbly venture to offer businesses end-to-end digital marketing services.

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Big Data Marketing - We make it so big easy!

Hash Dash Digital - www.hshdsh.com

Hash Dash Digital - www.hshdsh.com