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Showing posts from July, 2014

Trying to debunk the myth of virality from content exchange network!

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This post is not an endorsement for Empire Avenue. #plbkkt via #hshdsh Empire avenue // the cross road of content exchange program that gears viral coefficient +1 (above 1) guarantee to ensure planned social campaigns with the adrenalin of virality. #Virality, cradle of desire manifested by intriguing campaign #storyline charged with emotional innuendos! #plbkkt / #hshdsh @blogs4bytes   Click to Tweet! Loop Content Design // +blogs4bytes I got to blog and what better I get to blog on EA – Empire Avenue. To be honest, I was waiting for this contest to splinter the revolution gallanting the social media highway with fresh lease of curated content feed.  More of a reason to persuade the urge to create something new for the blog we run at Pallab-Kakoti.blogspot.com // #plbkkt and the contest dimensions propels the manifestation of the desire to publish. Publish now, publish tomorrow & publish tomorrow beyond forever and more. Synonymous #publishing with #EmpireAvenue success story h

Changes and Challenges of Email Marketing from Inbox Placements to User Engagements // #plbkkt

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Email Marketing Statistics, Quotes and Tips Shared by Brands via #pallab_slides from Pallab Kakoti 51% of all email is opened on a mobile device // #email via #hshdsh Email marketing is by far one of the most effective means to generate website traffic and create a buzz around campaigns via targeted content delivery designed to suit segments of audiences. It needs no introduction to outcry the potentials it draws for brands, websites & companies but over the years technological developments and the rise of devices compared to PCs & desktops has changed the dynamics of a successful email campaign. Average Time Spent Per Interaction // #Email via #hshdsh So what are the parameters that can be cited to a successful email campaign is not just the stereotype metrics like open rate (no of emails opened) & click through rate (no of clicks generated from the total no of mails opened). The primary to all this metrics for email marketing analytics is relevant only if the mail

Does Social Signals relay SEO Scores for Website Rankings // #plbkkt

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Do social signals relay SEO scores that can be attributed to define website rankings on search engine result pages (SERP) is the notion in session? What are Social Signals // +hshdshDGTL Social Signals for SEO // How it works // +Pallab Kakoti Social signals are similar to the concept of inbound links wherein the more links a site has linking to it, the more it is seen by the search engines as an authority and the higher it will be ranked. Authority of these social signals are determined by sharing quality content in the form of updates , tweets , check-ins , pins , likes & + 1s of high influence so that content weight is catalogued by the search engines after fine tuning big data clusters of social indicators that are deemed spam. Source Officially no, there is no official proof released or otherwise available that can guarantee or be held as proof to approve the warranty of website rankings determined by social signals. Yet, there are good many resources available en