|Social Media Impact to Boost Conversions|
First touch attribution work best for single purchase event where the consumer first learned about and then became interested with the brand. There can be cases when the user may not have converted the first time but the image of the brand was put on their radar. Last touch attribution is great for platforms that offer multiple purchase events like an eCommerce site where it makes sense to know about the social media referrer whose visit made the purchase. It works great for measuring social campaigns as the visit data asserts how effective it was in getting the user engaged and measure their participation level.
|Consumers Device Wise Path for Conversions|
|Social Media Measurement To Define Business Goals|
|Recommended Read: How to Use Social Media for Business|
The embodiment of trust & confidence building factors with user reviews on products create a lasting impression among social shoppers who look for opinions to firm their belief on a product purchase. Social PaaS - Payment as a Gateway further connects brands with #hashtag mentions on social updates, tweets & native ads broadly to add the element of unobtrusive advertisements.. This initiation in turning social mentions into eCommerce platforms by allowing users to click on hashtag URLs that serve as the bridge between the user & the brand and give social media conversion a whole new dimension.
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Another report by eMarketer shows that 14% of online shoppers will use a website on a smartphone while 87% prefer to shop from a desktop computer. These dip in low conversions from mobile platforms is a strong indication for businesses to consider upgrading their website platform to a mobile responsive website.
Here is another read that also discusses the importance of market research to improve social media conversions.
Title: Social Media Impact to Boost Conversions
By: Pallab Kakoti | Author Bio
Published: 01 March 2014
Category: Social Media Conversions