|Content Score on Webpage Optimize CTR +hshdshDGTL|
Creating website content & sections on the layout of the homepage followed by other pages including landing page designs must be suited to a users liking.
Knowing what the user is looking for from product or service domain and perceiving long detailed keywords within the content is already cited as essential guidelines by search engine algorithms.
Keeping this in mind and delivering the attributes of your visual storytelling style is the key to higher click through from visitors.
|Top Performing #Content is Key to #Conversions in the Long Run +Pallab Kakoti for +blogs4bytes|
Visual storytelling is already a legend in the new digital age owing to its ability in capturing the user’s intent in engagement by keeping the process of the user perceiving the information displayed on the webpage quickly & easily.This appeal in interest from the visual representation backed by catchy headlines or titles gives the visitor “enough time” to consider engagement.
This shift in time from the visitor is a positive to drive interaction from the visual signals aimed at better click through from the webpage.
Follow up the rich visuals & interesting headlines with intriguing elaborately crafted content phrases indexed with conversational long tailed keywords.
These again ensure that on-page SEO guidelines are neatly grafted for inclusion and are attributed for scoring by the elusive PageRank mechanism.
Coming back to probability scoring, the objective is to therefore determine what the user is looking for when they search for a brand, product or a service.
The objective can be to create a trust factor about a brand that will trigger a boost in confidence building measure before approving to buy offline, register a product purchased offline to claim ownership & anticipate warranty assurances going forward or say simply sell a product online. The objective varies.
The basic to great story telling is in knowing what is expected by the user and then define design development norms.
#ProbabilityScores for blogs4bytes Responsive Homepage
Click here to open the enlarged image
Banners @ 16%
Denoted by blue line
Headlines @ 14%
Denoted by red line
Articles @ 12%
Denoted by green lines
Video @ 10%
Denoted by yellow line
Links @ 10%
Denoted by red dotted squares
Footer @ 8%
Denoted by grey line
Social Media @ 5%
Denoted by orange line
Social Board @ 5%
Denoted by purple lines
Tweet Feed @ 5%
Denoted by purple lines
Remaining @ 8%
Denoted by black dotted squares & black lines
Based on objectives different content sections are created varying from product introduction, why the product, what are the product advantages, why buyer will love the product, what are the post buy assurances associated with the product and so on.
- 3 Stars indicate Higher Importance
- 2 Stars indicate Lesser Importance
- 1 Star indicate Least Importance
- 3 Stars for Product Introduction / New Launch / Promo Scope - Banner for Digital Marketing & Content Curation
- 3 Stars for why buy the product from them - Expertise with case studies / hashtag marketing defined
- 3 Stars for what are the product advantages? - Products / services including Social Selling, Social Conversions & Native Advertising
- 2 Stars for why buyer will love the product – Videos Articles & Links
- 2 Stars for profiling visitors to optimize next visit experience + social connections + social sharing
- 1 Star for what are the “post buy” assurances associated with the product – Social / Updates / Testimonials / User Interaction / Links
Content ratings are categorized based on the objective of the webpage and what information will be shared.
The scope for probability scores & content ratings responds better with responsive layouts owing to full width, multiple device compatibility with the approval of search engine guidelines to vindicate technical reasoning.
The exercise is aimed to draw user attention faster allowing them respond quicker and engage better with the webpage.
Title:Probability Scores for Content Engagement with Responsive Designs
By: Pallab Kakoti | Author Bio
Published: 19 March 2014
Category: Responsive Designs