|How you sell makes it sweet +blogs4bytes|
The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverage the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles.
The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.
Facebook is regarded as a highly personal domain typically used by friends & family and is considered highly intrusive to friend any company executive.
Thus it should be used to monitor what prospective company leads are doing on their corporate Facebook page.
LinkedIn is one of the most crucial platforms to know about executives, influencers as well as initiate an introduction for a formal one-on-one session. LinkedIn Groups is an ideal place to sync with professional as well as the changing dynamics of industry developments and allows sales professionals to learn what is being said about a company and competitors.
|Manage, Micro-Manage Social U +hshdshDGTL|
However, you won’t come across company executives in YouTube just like Facebook, but yet it offers a good insight of what companies are doing on their corporate YouTube profiles.
|Social Selling Cycle|
1Page #PllXUi click tweet feed
Engaging will initiate actions like a retweet or making a tweet “favourite” as well as liking updates on LinkedIn. Doing so will trigger an email to the prospects personal email address that he or she has been mentioned or liked and introduces you as someone who is paying interest to what are saying publicly.
However do not over do retweets & like on every other post to make your approach genuine and unobtrusive. Identify conversations from the prospective leads based on #HashtagURLs that they have used and try using the same in one of your updates or tweets so that a connect is established.
Redefining the Art of Selling // #SocialSelling in #B2B Sales
Hash Dash DGTL Studios // #hshdsh // www.hshdsh.com click to tweet
|Redefining the Art of Selling // #hshdsh at hshdsh.com|
Follow up with a message through LinkedIn suggesting the common ideas of interest and measure channels to position your product or business proposal.
To boost your intentions in the use of social selling, Forrester reports that “100% of decision makers use social media for work purposes” and thus the probability of one or more of your prospective leads using social media channels actively enhances the chances of B2B social selling.
It also attributes a relationship formation between the sales & marketing department by enabling discussion channels to create social content that will be engaged by a prospective lead.
Social selling creates an online persona of sales professionals to be regarded as a trusted advisor by sharing & discussing valuable social content to establish credibility.
90% of CEOs don’t respond to cold emails or cold calls, thus the monitoring of their social media updates and curating social content of their interest allows the formation of social connections to trigger the possibilities of social selling.