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Agenda: Give three different routes to launch following products. Include platforms like FB, Twitter, Instagram, Snapchat etc.
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Plot: A premium lifestyle phone (Samsung, HTC level) with USPs consisting of an excellent camera, very good design and interface
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Plot: A heavy duty phone that any techie would love to use with USPs consisting of a superfast ROM, processor, good storage and smooth/glitch free interface
- 1 Who is the intended audience i.e. demographics?
- 2 In what contexts the consumers will look for the new phone?
- 3 Campaign message and consumer targeting will be vital and base objective is to create a cohesive consensus about the new phone as the next big thing in smartphone technology.
- 4 Include a comprehensive pricing comparison with other competitors in the same category.
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Plot: A new range of premium denims from a brand like Levi’s
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